Strategies For Promotion Of Men'S Wear Shops

Nowadays, men's wear shops are becoming more and more popular. Men's boutiques want to do promotional activities. It's not easy to consider sales and consumer psychology.

1, from the style of sales leaders.

Leadership is a guide and core of the sales team.

The way of management directly affects the establishment of sales spirit and the sense of responsibility of salesmen.

If the store team can make good use of the democratic management concept, every manager can listen to his subordinates' thinking in a team.

Such a sales team can create the corresponding sales myth.

2, from the size of the sales team.

The larger the sales team is, the easier it will be for the sales communication to be blocked. At the same time, the divergence of opinions will be increased, and the contact between the large sales team personnel will be reduced accordingly.

Many stores are places where salesmen need to concentrate. They have frequent communication and contact opportunities. If they are well guided and trained, they will be able to avoid overstaffing problems.

3, from the sales target.

If the collective goals of a store are consistent with individual goals, attractive and appealing, team members will be able to cooperate and complete tasks.

Sense of responsibility and cohesion will increase. Conversely, if personal goals and store goals are not related, personal ideas are to make more money, less work, or even to earn money without working. The goal of a store is to gain collective honor. At this point, cooperation will be less and feelings will become colder, and the sense of responsibility and cohesion will also decrease.

4, from the perspective of sales incentives.

Nowadays, many stores are too casual about sales incentives and royalties, and there is no uniform and effective standard.

A scientific sales commission should be set up in this way: the company sets the corresponding royalty standard for each store according to the total sales volume of the team.

The manager of each store and the next salesman make corresponding rewards and punishments according to the sales volume of each person. Only in this way, can everyone's interests be bundled together and reflect and respect everyone's efforts.

If the shopping guide does not know how to use the product, how can it explain clearly to the customer and sell well? This is also a blind spot often encountered in the sales process.

For example, the following examples are enough to illustrate the importance of clothing retailing terminal skills in dealing with clothing professional skills: a customer sees a new type of clothing material (colored cotton) in the store.

He asked the shopping guide, "what's the difference between the colored cotton and the ordinary cotton?" the guide asked impatiently that the color was generally brighter and the tone seemed to blame the customer for asking such a silly question.

At this time, another one next to him.

But it corrects the shopping guide's view that the color of the colored cotton clothing is not so bright, because the colored cotton does not use chemical substances in the processing process, still retaining the characteristics of natural fibers, so it produces a hazy visual effect, and the fresh brightness is not as good as the printing and dyeing materials.

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Therefore, we should let the shopping guide master the professional knowledge of the merchandise sold in the store.

Before customers leave the shop, be sure to tell the customer again the points for attention and the way to store them, and assure them that the shops will respond promptly to their questions.

After the customer buys back, the salesperson should make an appropriate time to call the customer to ask if there is any doubt about whether he likes, whether he is comfortable or not.

Care is the best love for customers.

It is also the most humane means of promotion.

If every salesperson cares about customers like their own clothes, they will trust you more and become your long-term customers.

Channels to establish "self effect": through frequent telephone greetings, special care, mail sales advice cards and holiday or birthday cards, gift souvenirs, social networking, etc., to express concern for the old customers.

Small cards and simple information will become a link between buyers and sellers. They care about their psychological feelings: no one will refuse the concern of others, and no one will refuse the feeling in their hearts.