Israel: 3D Shopping Technology Platform Will Become A Turning Point In The Retail Sector.

3D shopping technology also enhanced brand value, increased the time of users' stay on the website and the possibility of consumers sharing praise. This will become a turning point in the retail field.

The 3D platform launched by Israel Tridshops company will give "entity". Retail store Survival brings another blow, at least to those sales. shoes This is the case with shoppers and toys.

By using the advanced algorithm of high speed Internet and advanced image technology, the platform created by the company allows retailers to quickly build an online store that is quick and convenient and can simulate the real buyer's experience. Customers can walk around and choose, check and play with merchandise in the 3D virtual goods shelf.

Dror Sorek, founder and chief executive of Tridshops, said the system could be put into operation almost at the very first time. The platform is jointly developed by Tridshops and OneCode, an Israeli software company, and the transaction between Tridshops and a large Israeli retailer is coming to an end. The retail companies will use the technology to build a virtual store after this summer. If the effect is satisfactory, the company will start to set up virtual stores for foreign retailers.

"We are discussing with a well-known brand about the application of our platform." Surrick said, "we believe that more and more famous retail chains will use our platform."

The retail industry is facing a situation of struggling in crisis and death whirlpool, and its consumer oriented business model is one of the main features of city centers and shopping plaza. A ShopperTrak study in 2014 found that retail stores reduced more than half of their customers between 2010 and 2013 (the industry referred to as "traffic") after tracking the number of visitors to 6 US retail stores and shopping malls. Another study conducted by CoStar Group, which studied the use of shopping malls and retail stores, showed that the sales space of the United States in 2008 amounted to 300 million square feet, and the figure dropped to 43 million 800 thousand square feet in 2013.

Where have all the customers gone? Industry experts say they have chosen to shop online. Data from Forrester Research, the top business data analysis firms, show that online retail sales in 2018 will account for 11% of total retail sales in the US, up 8% from 2013. But if sales are calculated, sales will surge by 57%, as more and more consumers will choose to buy more expensive fashion apparel and electronic products online, which will also make businesses profitable.

Compared with physical store shopping, online shopping has many advantages, for example, there will be no trouble getting out of the car in downtown or shopping malls to find parking lots; it is easier to buy goods than three stores and buy the most cost-effective products; besides, consumers can also shop at any time, no matter whether it is day or night. Of course, sometimes consumers want to go to shopping malls, look at people coming and going, feel the "holiday breath" (especially in November and December "shopping season"), and perhaps more importantly, get the experience of seeing goods in real and near distance.

But in the face of Tridshops, these advantages are facing great challenges. The company's platform is protected by patents, allowing retailers and shopkeepers to choose the type, mode, design and color of their virtual stores, and can easily and easily fill goods on shelves. Consumers can walk around the store by moving their mouse (or moving their fingers on a touch-screen tablet and mobile phone), or even experiencing a virtual shopping trip, traveling around the store as if they were in a physical store. Compared with ordinary stores, the platform provides a unique experience that allows merchants to integrate video clips and rich media content related to their products at design time.

The platform can also provide additional information about goods, create close contact with consumers, and observe the opportunity of commodities at any angle (before, after, up and down). Of course, consumers can not touch the merchandise through the platform, but they can get a real visual experience.

In addition, consumers can do social shopping through this platform, invite friends from Facebook to do shopping together, conduct real-time exchanges, and ask for advice. Consumers can also directly contact sellers through user friendly help screens to seek help from them.

Surrick said, of course, shopping malls will not be closed down in the near future (although the closure of the mall now more than ever), but the trend of shopping has obviously shifted to the Internet, and the Tridshops platform is likely to accelerate the trend of consumers to abandon physical stores and choose online retailers.

He said: "Tridshops is the first company in the world to create a comprehensive 3D social shopping platform running smoothly, although other companies have been trying, but have failed to succeed."

"In a virtual store. 3D shopping It is a unique experience that strengthens consumer confidence and reduces call volume and merchandise return requirements. Surrick added, "this technology turns more users who browse 3D virtual stores into consumers, and enhances consumer loyalty and satisfaction. In addition, compared with other shopping forms, the technology also improves brand value, increases the time of users' stay on the website and the possibility of consumers sharing praise, and fully understands customer habits and consumer preferences. This will become a turning point in the retail sector. "