Hongkong'S Poor Performance Is A Drag On The Overall Export Volume.

In May, the export of Rui watches fell again. It is understood that this is the largest monthly reduction since November 2009.

This downturn is more serious in the Hongkong area, which has been greatly reduced by the impact of social turbulence, resulting in a significant decrease in the number of Chinese tourists. The export volume in Hongkong has dropped by 33.6%, which is only 227 million Swiss francs.

Japan and France are both stable, and Switzerland's most popular exports are mostly high-end goods, which add up to 2 times the low end line.

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The latest information released by the Federation of watches and crafts (FSWI) showed that Swiss watch exports decreased by 8.9% to 17.1% billion Swiss francs in 2015, equivalent to 1 billion 700 million Swiss francs.

From the above chart, we can see that there are 6 main export countries and regions in Switzerland, including Hongkong, the United States, Italy, France, Japan and China.

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Among them, Hongkong is the largest exporter of Swiss watch exports, accounting for 13.3% of its total exports.

However, from the statistics in May, the export volume in Hongkong decreased by 33.6%.

This is a more obvious reason for the decline of Swiss watch exports.

Next is the US side. Exports have declined by 13.7%.

Exports fell by 9%.

Japan and France did not show a moderate decline, but their exports to Italy increased by 4.5%.

The Swiss watch industry federation pointed out: "the long-term trend is very positive and steady.

But compared with the same period last year, there were two working days in May 2015, which obviously hinder the export of watches.

The United States is mainly affected by the exchange rate, because the dollar is too strong and the weaker euro leads to more Asian tourists traveling to Europe.

Italy's slight growth has been attributed to its sustained growth in the Milan World Exposition.

In fact, with the appreciation of the Swiss franc, the Swiss watch industry is also facing many challenges.

Moreover, the slowdown in China's economy and the formulation of the Chinese government's "anti-corruption" policy have made the sale of high-end watches in China difficult, and there are also many voices saying that AppleWatch's opening sale in April this year has also had some impact.

In fact, according to the news released by the Swiss watch and handcraft Federation, the average export volume of Swiss watches has been decreasing since June 2014, not only in May this year.

Moreover, there was an article analysis before the China luxury network. No matter the sales volume, the performance and the situation, AppleWatch did not play the traditional Rui meter. Obviously, the decline of the export of Swiss watches is serious. It is unreasonable to return to AppleWatch.