Bottega Veneta Has Changed Into A Co Operative Photographer.

Bottega Veneta this time is the German photographer JuergenTeller.

In order to tap the artistic potential of the brand, Bottega Veneta collaborated with other artists besides photographers.

Earlier this year, Bottega Veneta integrated the 2015 spring summer series and dancers into a "EmotionofSound" film project.

But it's not that Bottega Veneta is too picky.

In fact, it launched a "TheArtofCollaboration" project in 2002.

Beginning with the cooperation between RobinBroadbent and autumn in the autumn of 2002 and 2003, Bottega Veneta is seeking cooperation with photographers from different parts of the world, which is related to the art world.

In 2015, autumn and winter propaganda, Bottega Veneta and German photographer JuergenTeller cooperation.

JuergenTeller's work is famous for its bright fashion photography and self portrait. He has taken the publicity for men's and women's wear products in autumn and winter in 2015 for Bottega Veneta.

"Now consumers are faced with a rapidly changing world of information," said ElizabethWeinstein, TheOGroup's business manager and industry expert. "Bottega Veneta's project also guides consumers of luxury goods to receive brand information from an aesthetic perspective.

Let Bottega Veneta be associated with the world of art.

With the new cooperation in each season, brands can avoid getting the same old tune when they become more aware.

In addition to photography,

This season's publicity also produced short videos to illustrate brand aesthetics.

Previously, the brand of Bottega Veneta was collaborating with artists from different parts of the world, including Annie Leibovitz, Sam Taylor-Wood, Larry Sultan, Steven Meisel, Nan Nan and Cox.

The Art of Collaboration and different photographers selected different locations for filming, but each collaboration focused on the current series.

With TheArtofCollaboration projects,

You can set foot in every year.

Different fields.

This makes Bottega Veneta's brand advertisement always very novel, and can also attract a wide range of consumers.

In 2014 and 2015, Cruisecampaign was photographed by photographer RyanMcGinley.

This ongoing campaign will work with different photographers every season, so that consumers may not come back to see what new works they have ever noticed.

"Bottega Veneta, every season, a photographer will take pictures to promote the appetite of consumers.

For today's increasingly hot social marketing, the use of art and stories to guide publicity will also create more topics.

Edelman digital director MarkoMuellner said.

Ryan Mc Ginley is a photographer in New York and has exhibits in several museums in New York.

He shot for Bottega Veneta in the spring of Botanical Gardens in New York.

"The cooperation between luxury brands and artists is not a novelty, but TheArtofCollaboration is longer," Muellner said. "There is still a clear line between photography and art creation of traditional luxury brands. Even so, it is not innovation to integrate the two.

But it takes so long to integrate different photographers and brands. This idea is full of energy and excitement.

"TheArtofCollaboration is what Bottega Veneta needs, so that this brand can be associated with culture and can stand out in a competitive market."

ElizabethWeinstein said.