Armani'S New Sub Line Sale Triggered Concern About Playing Blingbling.

After four months, the new vice line finally came.

After the launch of Milan fashion week in March this year, Giorgio Armani announced that it would open up a new women's wear line called "New Normal". At that time, it was said: "the original intention of this sub card is to extract a new classic from the past classics, which is based on the original style and style of innovation."

This so-called classic should be the brand throughout the simple demand for real wear.

The first quarter of the new sub line, that is, 2015 autumn and winter, is already available.

Choose refined fabrics and focus on daily wear, but also have windbreaker, black sweater, sweater and sportswear.

However, the Armani logo western-style trousers, which are of different materials, tailoring and style, can not be ignored.

Besides, there are shoes and handbags. The classic alligator skin is mainly made of cool colors, including dark green, ice and white.

Recently, the first batch of advertisements in this series also gradually revealed.

The model was German supermodel KatiNescher, and was the spokesperson of Louis Vuitton, Chanel, Yves Saint Laurent.

It is a very famous S lve Sundsb in fashion photography circles. You may not remember this name, but you must have seen the following photos.

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Looking at it, Armani is spending a lot of money on promoting the new sub line listing.

However, when designer brands have cut off the auxiliary line to maintain profits, how can Armani achieve the group's subordinate line, and it can earn money.

We have analyzed: Armani is a

But it's never just a luxury company.

"New Normal represents a strong personal style, and its consumers are modern women - they are pragmatic and unboasting. They have a positive life and hope that every day's wear is impeccable, and of course it must be comfortable."

Giorgio Armani indicates.