Amazon Is No Longer Looking For Luxury Brands.

Now, Amazon finally understands that high-end fashion brands do not like to relate to it. Although we no longer insist on pursuing cooperation with high-end fashion brands, Amazon still grasped the fashion category. This year, it also sponsored New York men's wear week.

According to the statistics of user purchase in the past 1 years, Amazon has 270 million active users. There are about 40 million active user users in fashion category. JeffBezos's annual sales target is $200 billion, and Amazon sales in 2014 were US $88 billion 990 million. To achieve this goal, Amazon will only catch up with the two most potential and largest markets, retail and fashion apparel. 40 million active users of fashion category are not enough.

"Many people expect Amazon to enter the high-end fashion business. But now this is not the focus of the company's work. " JenniePerry said, "we are now committed to upgrading the vast customer experience, and this group is also interested in goods other than luxury goods."

Indeed, Amazon had already been Lacoste Theory and other middle end fashion brands. Amazon has always wanted to win the high-end fashion business market. For this reason, over the past few years, this huge electronic business platform is trying to please the fashion industry.

In 2012, Amazon even bought a 40 thousand square meter warehouse studio for photographers of its fashion department in Broolyn, New York, to capture the display on the Amazon platform specially for Williamsburg. Fashion products 。 In New York, there are 6 such studios in Amazon, and Williamsburg is only for fashion products.

In order to have a few words in the fashion industry, Amazon spent quite a lot of money. In 2009, it bought the Zappos of footwear electric business for $850 million, and then set up a high-end brand flash buying website MyHabit. And invited GAP group to build Piperlime product line CathyBeaudoin to be responsible for the development of fashion category.

For all that, Luxury brand It seems that Amazon is still unsatisfied.

As early as 2012, Amazon wanted to attack the fashion field aggressively, and some brands came out with harsh words.

At that time, HugoBoss said that all the HugoBoss items sold by Amazon were unauthorized, and they would try to control the situation.

The most ruthless is LouisVuitton. President YvesCarvelle said, "never sell LouisVuitton on Amazon, because LouisVuitton products are sold by LouisVuitton only."