To Solve The Problem Of Clothing Inventory, We Need To Start With Stock.
Whether or not
Capital turnover
Ineffective, or a large number of warehouses are occupied, are likely to make businesses unable to introduce more new products, and no new listing to attract consumers, sales will be greatly reduced.
In a word, inventory pressure will drag consumers into a vicious circle.
Therefore, how to deal with these stock pressures has become a very practical problem for businessmen.
Bad control of stock is the direct factor of pressing goods.
1. problems in stock purchase
The purchase is mainly reflected in the following aspects.
(1)
Aesthetic standard
Differences.
Different buyers have different vision and aesthetic standards. Sometimes too high goals can lead to pressure.
(2) you can't see facts when you purchase.
Some manufacturers will take advantage of their strong position to implement "inventory pfer" to dealers. If some brand clothing businesses do not know the situation, they will eventually fail to sell the final goods.
(3) purchase is not in line with public taste.
Garment industry
The quality problems of internal products are uneven. Although some foreign trade tail goods are not as good as quality goods in terms of quality and materials, they are very popular in the market because of their low price, which leads to a serious backlog of genuine products which are not in line with the "taste" of the public.
(4) the market cannot be accurately located before purchase.
Because of the different regions, the level of economic development in different parts of the country is different, and the temperature varies widely. Therefore, the consumption habits of consumers are quite different, and the demand for prices and styles is also different. This causes the products to sell well in a city, but in another city, there may be a situation of immobile sales.
(5) save the picture.
The distance from the manufacturer is also one of the reasons for pressing goods.
Some businessmen who are far away from the factory will choose to enter more goods in order to save money, and fashion products will be updated very quickly. Fashionable styles will often change. Therefore, these businesses may be able to squeeze more goods.
(6) the style of goods is against their store style.
Some subjective factors will also lead to pressure.
For example, because the style of buying clothes and the style and location of their stores are inconsistent, making their shops like grocery stores can not arouse customers' interest, resulting in a backlog of goods.
Once the clothing store is pressed, it is reflected in two aspects: first, the overstock of products will lead to ineffective turnover of business capital; two, the backlog of products will occupy a lot in the warehouse, which will increase the operating costs of dealers in the invisible way.
2. ways and means of improving purchase.
Some clothing brand dealers believe that the cycle of clothing products is very short, and the popular style soon goes away. The backlog is some unsalable goods, which can be solved through promotion, discount, low price processing and so on.
But in order to prevent pressure, we still need to start with stock.
(1) before buying, businesses do market research first.
Before buying, businesses should first make a preliminary comprehensive market survey for consumers: to purchase according to the needs of consumers.
(2) you cannot purchase goods on your own.
The reason why we cannot purchase goods with personal preference is already described in the preceding chapters.
(3) stand the temptation.
The procurement of businesses depends on the region and timing.
At the end of the year, manufacturers will be very busy, so there is no way to ensure timely delivery. Dealers will increase accordingly: a little bit of inventory.
At the beginning of the year, brand manufacturers and large companies, in order to win a good start, launched various preferential policies and incentives, etc., which could be described as "1" or "poor".
At this time, business is inevitable, but we must think twice.
Otherwise, the backlog of goods can only be the reason why you can't resist temptation.
(4) purchase a small quantity from the Internet.
Now the Internet is very developed, so we can try to purchase goods online.
Under normal circumstances, except Xinjiang, Tibet and Gansu, you can get the goods you want within three days.
At present, there are basically three wholesale items on the Internet wholesale, and one is issued, which greatly reduces the inventory rate.
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