Import Tariff Adjustment Or Forced Domestic Brand Pformation

The government's continuous lowering of import tariffs reflects the continuous efforts of the country to open up to the outside world, enabling consumers to enjoy cheaper products.

The reduction of import tariffs and overseas competition of domestic brands will help to push the pformation and upgrading of brands.

Our country has reduced some clothing, footwear, skin care products, diapers and so on to a total of 14 categories of consumer goods.

The tax rate has been full for one month.

What changes did the tax adjustment bring to the public consumption and related industries? Reporters visited Guangzhou's major department stores and found that the drop in retail prices caused by tariff reductions was much lower than that expected by the public.

As for Guangzhou's newly heated cross-border electricity providers, tariff fluctuations often adjust or push the industry to reshuffle the cards and win the fittest.

Department store super: duty ratio is small, which has little effect on pricing.

For many Ms Amy, the most delighted part of the decline in import tariffs is that L'OREAL group and Estee Lauder group announced that, starting in July 1st, many of its brands will lower the recommended retail price of some star products, with a maximum decline of 23%.

Reporters from Tianhe City Estee Lauder counters learned that the brand launched 3 star products to cut prices.

"The 3 products that are cut down are: the special moisturizing and repairing muscle penetrating essence has been pferred from the original price of 950 yuan to 850 yuan; the muscle permeable eye care intensive essence has been pferred from 650 yuan to 560 yuan; the muscle penetrating eye repair essence has been pferred from 560 yuan to 490 yuan".

The salesperson of Estee Lauder counters said that the price cut was equivalent to the 8.6-9 discount on the basis of the original price.

Reporters in the L'OREAL group's Ke Yan's store found that price adjustment commodities before and after adjustment only a few dollars difference.

For example, the price of Yan Yan's frosted and bathing products has been reduced by only 5 yuan.

In addition to the above two brands, reporters found that the price of SKII, Julie, Shiseido and other skin care brands had not changed, and sales staff have indicated that they haven't received the corresponding price adjustment notice for the time being.

In addition, the reporter visited the import products counters of supermarkets such as Yong Wang and Huarun Wanjia, and found that the prices of baby diapers, milk powder, snacks and other products are still "motionless". Even fine-tuning is also a promotional activity of supermarkets, which has nothing to do with tariff reduction.

An imported brand in Guangzhou

Agent Li believes that it is not possible to exclude some commodities from falling.

"Lowering tariffs has little effect on the prices of imported sports shoes.

Because tariffs account for a small proportion in the final selling price, and the factors determining the price of commodities are market supply and demand and management cost.

In the context of high overall cost, the price of commodities is "normal".

In addition, he said that some international brand processing plants are located in China, so lowering tariffs has little impact on the pricing of the commodity in China.

"We should not reduce the price, and may remain stable."

He said.

According to an importer of daily necessities in Guangzhou, the terminal price of imported products generally includes several parts, including international logistics cost, import link tax, domestic sales cost and profit, and import link tax is a smaller part.

The import link tax is divided into three parts: tariff, value-added tax and consumption tax, and tariff is the smallest part.

For example, a skin care product with a customs value of 1000 yuan is paid less than 50 yuan through this tax reduction, and less than 20 yuan is paid for 300 yuan diapers.

"This still does not consider the result of the circulation price and profit, and the brand dealers may not reflect the tariff reduction on the terminal price."

Cross border electricity providers: some offline experience stores conspire to reduce prices

The reporter observed that at present, the cross border electricity supplier and its offline experience shop in Guangzhou, besides selling bonded goods (non dutiable commodities), still have many goods on the shelves, including bonded goods and dutiable goods, reaching 3: 7, and 2 to 8. This shows that most of the cross-border electricity suppliers are still selling dutiable commodities.

Guangzhou crab CEO Zhang Yijie said that they mainly sell maternal and infant products, in addition to selling online cross-border e-commerce bonded trade goods, but also on the offline experience shop sales section take the general trade duty paid goods.

"Tariff adjustment has no effect on bonded goods, because they are parallel lines, but they are new price shocks for dutiable commodities."

He said, 90% of the market.

It involves sales of dutiable commodities, dutiable commodities or a new round of price adjustment.

Take the company as an example, recently many customers have consulted prices, and recently, they will reduce the price of some dutiable commodities by 3%-5%.

Zhang Yijie believes that the biggest advantage of cross border e-commerce bonded goods lies in postal tax concessions, but time cost and logistics cost are needed. After the tariff adjustment, the duty paid commodity is expected to close the price distance with bonded goods.

"Cross border electricity providers need to think about what the future value is, and the dividend policy is shrinking, so how can we get consumers' favor for a long time?"

He expressed concern.

Food2china.com website sells imported food through cross-border e-commerce. CEO Qi Yi Long believes that price adjustment is imperative and tariff adjustment may trigger a new round of price war.

For the future, the greater crisis of cross-border electricity providers will come from the further expansion of import tariffs and even zero tariffs on imports of some countries.

"This is skin care products, suits, boots and diapers, which may be extended to milk powder and food."

Qi Yilong said, compared with the general trade, cross border electricity providers do not all have an advantage. For example, cosmetics postal tax is as high as 50%. In accordance with the preferential treatment within 50 yuan, the price per passenger can only be granted within 100 yuan, but it is not realistic for imported cosmetics with high unit price.

Therefore, when the advantage of this "magic weapon" is gradually reduced or even disappeared, the confrontation between cross-border electricity providers and general trade is the start of a "hand to hand war".

Import tariff adjustment or forced domestic brand pformation

viewpoint

Since the public may not be able to enjoy the tax reduction bonus immediately, does this mean that the tax reduction is of little significance? Experts and the industry do not see this.

"For importers,

It will bring small benefits to them and help them expand their imports. "

Yin Jun, director of Guangzhou Jing Yi Trading Co., Ltd., told reporters that lowering tariffs did indeed reduce the pressure on enterprises.

"Tariff, in essence, is a protection mechanism for domestic consumer goods, so that domestic products naturally have the advantage of price difference without tariffs."

Zhang Bin, a financial and Strategic Research Institute of the Chinese Academy of Social Sciences, believes that the government's continuous lowering of import tariffs reflects the continuous efforts of the country to open up to the outside world, so that consumers can enjoy cheaper products.

But on the other side of the coin, the import tariff will be lowered, and the overseas competition of domestic brands will be increased, which will help push the pformation and upgrading of brands.

Zheng Chengjun, Deputy Secretary General of the Guangdong cross border electricity supplier Association, said the postal tax on cross-border electricity suppliers is uncertain, and the policy is not clear.

It is foreseeable that after the combination of all factors, the competition between cross-border electricity providers and general trade will be more fair.

He said that cross-border electricity providers are pitional products to a certain extent, and the international price gap is the driving force for their survival.

With the "price leveling", China's market development is further pparent and fair, and more and more foreign brands are expanding the domestic market. Cross border electricity providers are facing upgrading and pformation, and those small cross-border electric providers will be eliminated.

Qi Yi Long said frankly, with the end of the tax arbitrage era, cross-border e-commerce will eventually return to the essence of commercial retail.

One is the quality of products; the two is the huge overseas supply chain.

"Who can master these resources, who will take the lead in this wave of structural optimization."

Many industry tax experts also said that it is foreseeable that the future consumption tax on consumer goods will also have room for further decline.

"In the long run, this tax reduction is just the beginning. Next, the state will combine the tax reform to improve the consumption tax policy of consumer goods such as clothing and cosmetics, and adjust the scope of Taxation, tax rate and collection link.

Predictably, with the release of dividend policy, the prices of imported consumer goods will be lower and lower in the future.

At the same time, Zhang Bin said that the reform of the construction industry, real estate industry and life service industry will become a tax reform which is worth looking forward to.