O Tech: The Considerations Behind The Listing, Leveraging Capital And Overtaking

Recently, the Shanghai intelligent Polytron Technologies Inc (hereinafter referred to as "Europe and Thailand") in the "National SME share pfer system" successfully listed, has become the world's first smart apparel hanging industry.

Why can we get the top priority? What are the plans for the next step?

What does it mean?

The reporter went to Shanghai's Cambridge Advanced Manufacturing Technology Industrial Park, and interviewed Yin Zhiyong, general manager of Eagle Group and Liu Rui, general manager of Oteko.

Smart suspension has become standard.

Oteko is a technology enterprise specializing in the production of clothing suspending and auxiliary equipment. It has thirty years.

Experience in intelligent production system.

According to Liu Rui, general manager of Oteko, the sales momentum of the company is very good. Last year, it sold 20000 stations, with a market share of more than 50%.

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According to Liu Rui analysis, the reason why Oteko can achieve such extraordinary development is on the one hand, from the integration of internal resources, and on the other hand, it caters to the urgent demand of the global garment industry for automation equipment.

In 2013, Hawks acquired two hanging companies of the European and Pacific companies, setting the goal of resource allocation and rapid development around the market.

"With eagle's integration of three enterprises' high-quality resources, it has achieved extraordinary development, which is an important reason for the successful listing of the company."

Liu Rui said.

According to the introduction, the hanging industry really entered the popularization period. Around 2011, especially after the outbreak of the European debt crisis, labor costs rose, and intelligent hanging in the garment industry accelerated popularization.

It is also from 2013 that it has become the largest hanging brand in the market share, and is the only enterprise in the industry that has acquired JIT consulting and training service company. It has promoted and consolidated its core competitiveness.

For the development of the hanging industry, Liu Rui judged that before 2020, it should be the rapid growth period of the hanging industry. "This year is the fifth year of hanging popularity. The highest summit will appear around 2018. After that, the hanging demand will be stable. I estimate that the annual demand will be between 600 thousand -70 10000 stations, and the European market will occupy 300 thousand -35 million stations."

Liu Rui introduced that the hanging system is not only a production system, but also a management system, which can reduce invalid labor and increase effective sewing time, thereby enhancing the sewing efficiency of 30%.

"Clothing enterprises should benefit from technology and management, and intelligent hangup will become the standard of garment factories in the future."

Overseas market again

And Eagle Group Chairman Yin Zhiyong believes that the current China

Two obvious changes are taking place: first, the improvement of product grades, the low grade of products sold in the past, and the sale of products as long as they are cheap. Now the demand for products in the domestic market has been raised, or even higher than that in foreign countries. This is a big change. The other is the improvement of technology level. In the past, people's willingness to invest in automation equipment was not strong enough. Now everyone is looking for an automatic production system that can replace people, such as intelligent hanging, which has become an industry consensus.

According to Yin Zhiyong observation, at present, the demand for automation equipment is not only large enterprises, but also the demand of small and medium-sized enterprises.

For example, "in the past hundreds of people and thousands of enterprises will buy tailored beds, and now the eagle cutting customers are nearly more than 100 enterprises. These small and medium enterprises are concentrating on the clothing industry and are optimistic that clothes will always exist, so they are willing to invest money in buying equipment now, and many small and medium-sized enterprises have begun to use intelligent hanging systems."

It is understood that every shift in the garment industry will produce some leader level sewing equipment enterprises.

Although the suspension was born in Sweden, it was only in China that it really became a big industry.

"Now, whether it's quality, function or service, the Chinese made hanging system is leading the world, because China's clothing industry is the most developed in the world, and it is also the most dynamic innovation force of clothing production technology."

Yin Zhiyong said that with the development of domestic demand, hanging is expected to have ten to twenty years of gold development, thus boosting the upgrade of the entire Chinese garment manufacturing industry.

In fact, not only for China's clothing industry, it is worth noting that the development of the overseas market is also very fast. Besides Southeast Asia and South Asia, traditional industries such as Europe, South America, Africa and other markets are involved.

"This year we have nearly 10000 sales stations overseas, which account for 1/4 of the total sales volume. This is because we have a perfect marketing network at home and abroad. The goal of the company is the global market. We have gained a foothold in the domestic market, and the overseas market is the main area to expand."

Liu Rui said that many factories in Southeast Asia are very large, and demand for automation equipment is strong.

Liu Rui said that the garment manufacturing industry has shifted overseas and has only three to five years of manpower cost advantages. As more and more enterprises build factories overseas, the advantages of surplus labor will soon disappear.

"A lot of enterprises have seen this trend. In order to prepare for the rainy day, they have a very high starting point to build factories overseas, and they are very concerned about high-end equipment such as intelligent hangings, which is another outlet we will welcome."

Capital market first test water

Oteko listed in the National SME share pfer system, attracting the attention of the sewing machinery industry and the clothing industry.

Liu Rui believes that the listing of Oteko allows more people to understand hang ups, so that the industry can get more social recognition. Besides, listing is more important. "After becoming a public company, the company will get more resources, and will be more disciplined and more regulated, so as to promote the healthy development of the hanging industry, so as to popularize the suspension to the entire garment industry".

Liu Rui said that the positioning of the company is divided into three steps: "the first step is to do well in the sewing process; the second step is to develop sorting and distribution, to link up the seam before and after the seam; the third step is to cross the border, not only in the textile and garment industry, but also in the field of logistics and express delivery."

Intelligent warehousing is the next step to be launched by euro group, and will be officially launched at the CISMA exhibition in September this year.

It is also revealed that, relying on the capital platform, Oteko will also have some actions in the industry integration. Please look forward to it.

Looking back on the listing process of Liu Rui, he regrets that during the process of integrating three enterprises with hawks, he also faced difficulties in the integration of different corporate cultures, but eventually overcome difficulties and formed a common goal and reached his original vision. Liu Rui was impressed by this. He said, "a good platform is the prerequisite for business success."

In Yin Zhiyong's view, Oteko's listing is a test of water in the capital market with Eagle Group. Next, there may be many plans.

Yin Zhiyong said frankly: "although there are some twists and turns in the way of Hawking's capital, in the long run, we must make use of the capital market to develop.

Although the company is the first intelligent hanging enterprise in the world, but I think we have not fully opened up the market, and the market is still very large.

Secondly, although we have achieved the first sales volume, we need to further improve the technology content. Next step is to make it a global leader in technology. "

Yin Zhiyong thought, "

"The purpose of the plan is to achieve overtaking in the curve." many people think we are still behind the others, but I believe that

In terms of information, intelligence and so on, China is already on the same starting line with developed countries such as the US and Europe.

It can be said that in the sewing machinery industry, and eagle has been a typical case of "overtaking corners".

One of Yin Zhiyong's most happy days recently is to see that the various departments of the group are implementing their goals according to their respective plans.

"The development of China's clothing industry is now no longer possible to rely on demographic dividend as it used to be, but to invest in high technology and make it a long-term undertaking."