Red Dragonfly Listed Capital Market Development Has Three Advantages.

In June 29th, Wenzhou, known as the "shoes capital of China", welcomed another shoe manufacturer, Zhejiang.

Shoe Limited by Share Ltd landed on the Shanghai stock exchange.

After years of hard work, "Dragonfly" has finally begun its journey to the capital market.

Red Dragonfly people think, listed on the red dragonfly, is a zero crossing, is a perfect pformation, more is a dream again chasing.

After 20 years of experience, the Red Dragonfly

With the core of construction and product design, combined with the advantages of the company itself and external resources, a huge supply chain system and marketing network system has been constructed to achieve rapid development and become the leading brand in China's leather shoes industry.

Red dragonfly has cultural advantages, designer scale advantages and rapid organization of production advantages.

This listing, red dragonfly raised funds are mainly used for marketing channel construction projects and information systems to enhance construction projects.

The construction of marketing channels will help improve the layout of Red Dragonfly marketing network, enhance brand image and market competitiveness; information system construction will strengthen the management and application level of red dragonfly to business data, and improve operational efficiency.

Brand culture advantage: fashion and comfort are deeply rooted in the hearts of the people.

On the 29 day, at the listing ceremony of the red dragonfly, a "Chinese shoe culture time crossing the great show" was staged in Shanghai, highlighting the cultural accumulation of the Red Dragonfly for 20 years.

When the golden ring of the Shanghai stock exchange rings, many beautiful models are pformed into red dragonflies, just like a sprite with a light and poetic spirit. They carry the shoes of the past dynasties to walk in the "show ground" of the stock exchange. They have the Liao Liao Jin Long bronze shoes of the Liao Dynasty, the Han Dynasty Jade shoe hooks, and the ethnic minority embroidered shoes, the Golden Lotus shoes, the Tujia High lotus shoes, the Miao folk cloth shoes and so on.

From the historical flavor of antique shoes, focusing on the red red dragonfly APEC leaders wearing the "China Red China dream" series, elaborated from ancient to modern style exquisite fashion style rotation.

The red dragonfly has established the management thought of "brand opening culture and promoting industry" since its foundation, and persistently excavated, studied and disseminated Chinese shoe culture.

The company has built the first shoe culture research center, edited and published the first "dictionary of Chinese shoe culture", published the first shoe culture series "Oriental shoes", built the first shoe culture museum - the Chinese shoe culture museum, and built the shoe science and Technology Museum, which displays footwear technology and footwear research and development technology, and shows the brand development process of the Red Dragonfly brand hall, which has aroused wide attention from all walks of life.

After 20 years of development, the Red Dragonfly brand has gained considerable popularity and influence in the minds of consumers. Especially in the two or three tier cities or commercial areas, red dragonflies occupy the leading market share, and the characteristics of fashion and comfort are deeply rooted in the hearts of the people.

At the same time, the company's product quality has also been recognized by consumers.

Marketing network advantages: entities and electricity providers complement each other

The business philosophy of "brand opening up culture and promoting industry" has made red dragonfly build a nationwide marketing network in 20 years, and has established a competitive advantage in the market.

As of December 31, 2014, the Red Dragonfly had 4321 marketing network terminals in the country, including 502 Direct stores (including shopping malls) and 3819 franchised stores.

stay

In the times, red dragonflies took the lead in establishing

The strategic orientation of the channel is to build a supply chain system suitable for the development of e-commerce, so that the scale of e-commerce business will take the lead in the industry.

In 2011, red dragonfly set up a subsidiary company, "Red Dragonfly e-commerce", and set up an e-commerce department in the organizational structure. It is different from offline business from the design development, supply chain organization and sales platform development, so as to achieve independent operation.

The R & D team of e-commerce business department develops product research and development according to the consumption characteristics of online consumers, organizing product supply through outsourcing, and selling end relying on Taobao and other e-business platforms to carry out network marketing.

At present, the red dragonfly has set up the Red Dragonfly brand flagship store, the Red Dragonfly men's shoes flagship store, the Red Dragonfly shoe shoes flagship store, the Red Dragonfly shoe shoes flagship store, the red dragonfly in the Tmall mall.

Flagship store and coolala flagship store have six flagship stores.

At the same time, the red dragonfly has achieved some e-commerce sales directly in its self built platform.

From 2012 to 2014, the sales revenue of the Red Dragonfly e-commerce channel was 112 million yuan, 229 million yuan and 331 million yuan, respectively, and increased rapidly.

Product research and development advantages: culture and technology mutually reflect each other

Last November, at the APEC summit in Beijing, the red dragonfly, which was designed and manufactured by the leaders of the conference, was attracted by the media.

Before, red dragonfly was invited to participate in the design of the accessories (footwear) of the leaders of Beijing APEC summit.

Local enterprises and industry influence make the Red Dragonfly stand out and become the sole footwear enterprise entering the design team.

Red Dragonfly designed the theme for the summit "China Red China dream", and extracted from the theme "love and peace" graphics, using the world's top craft Goodyear handcraft craft exquisite leather shoes.

The influence of red dragonflies in the industry stems from the accumulation of footwear R & D technology for many years.

At present, the red dragonfly has set up R & D Information Center in the fashionable cities of Milan, Italy and Paris. In Beijing, Shanghai and Guangzhou, the brand studio, design studio and fashion information conversion center have been established. The Red Dragonfly products are synchronized with international fashion by using the global design information and resources; the product R & D and production base has been laid out in Zhejiang, Guangdong, Shanghai and Chongqing; the product line has also developed from the original shoemaking to the comprehensive fashion leather, women's wear, men's wear, children's shoes, children's wear and accessories.

The red dragonfly has also cooperated with the famous universities in China and the top scientific research institutions in Europe and the United States. The shoe technology laboratory has been established to carry out human foot mechanics experiments and footwear testing, and has developed and produced the first pair of sports shoes in China. It has pioneered the technology of "3D" measuring feet, and has cooperated with BASF, the world's largest chemical company, to develop high-grade new shoes.

While exploring the oriental traditional shoes culture, the Red Dragonfly actively draws on the western trend of fashion and integrates popular culture into product design and development. It has launched the products of unique Chinese and foreign cultural taste, including the blue and white porcelain series, the Mediterranean series, the British fashion series, the inspirational Provence series, the impression Paris series and the deciphering Venice series. It brings consumers unique cultural feelings and promotes sales performance.