ZARA Has Been Exposed In China For Third Of The World'S Selling Price, Which Is 178% Of Its Domestic Price.

Global fast fashion leader.

Clothing retail brand

It was sold in China yesterday, which is much more expensive than it is in the country, ranking third in the world.

It is reported that the data from two research institutes of Morgan Stanley and AlphaWise show that in the different regions of the world, ZARA Korea sells 195% of the Spanish domestic price, nearly two times that of the United States, and the selling price in the United States is 192% of the domestic price, while the Chinese price is 178% of its domestic sales price.

Behind them are 176% in Russia and 162% in the Japanese market.

In addition, the price of ZARA brand in Germany is lower than that in other countries, but it is still 124% of the domestic price.

In this regard, the industry explained that the company's management costs, sales channels, human costs, import duties and other taxes and fees are not the same, all of which will affect the final price of international brand products to a certain extent.

However, at present, many brands have opened the world.

Mode, part of the support of overseas direct mail into Chinese consumers' families.

The channel is attacking traditional stores sales.

According to the view of the North Institute of Commerce, under the trend of global information pparency, the global tourism shopping and online shopping are becoming more and more convenient and convenient. Today, the price gap with the brand products at home and abroad is too large, which will undoubtedly affect the brand regional market sales growth.

In the past, the "big brand", which was partly priced in the Chinese market at high prices, was quickly abandoned by consumers when they discovered that they were actually goods from overseas markets.

In addition, the field of luxury goods has opened the revolution of global price equilibrium, and the sensitivity of consumers to the price of overseas goods has been aroused.

In the world's most expensive South Korean market, ZARA's performance was really poor, with sales in 2014 growing by only 4.6%.

However, in the Chinese market, the first quarter results of its 2015 financial year, announced by its parent company Inditex6 at the beginning of the month, showed a 28% net profit growth and the highest level in the past two years.

North Institute of commerce also pointed out that the current fast fashion market in China, the brand competition has split up.

Sales continued to decline in the same store.

Increase with high cost performance and comfort.

In the same store, sales growth has slowed down. There are not many competitive domestic brands in China to compete with ZARA in terms of price performance, fashion and brand image.

But the rise of cost-effective brand designers will inject vitality into the fashion apparel market in the future.

Not long ago, ZARA completed its reopening business at the store in Xidan, Beijing, and tried to expand sales after the "90s" and "after 00".

At the store level, the door is placed in a fashionable fashion that meets the needs of the young customer group, and the price is relatively low.

Another online shopping market for fast fashion brands shows that 40% of ZARA online stores are women's wear, men's wear and children's wear are flat, accounting for 29.5% and 30.5% respectively.

The structure is more balanced than other competitors, and helps to win more customers and sales opportunities in the fierce competition environment.