Seven Wolves First Ascend Milan Fashion Week, China'S Men'S Clothing Is Heading For Fashion Industry 4 Pformation And Upgrading Road.

Invited to attend the fashion week in Milan, he became the first Chinese to go to the top hall of the fashion industry.

Brand; this is not only a show, it may also be an international milestone for China's men's clothing to move towards the 4 pformation and upgrading of the fashion industry.

Can the world show China's fashion strength of the men's clothing wolf top show, whether it can lead Chinese clothing to expand after the cliff trip down the redemption journey?

In June this year, the seven wolves appeared on behalf of the Chinese clothing brand to show the fashion of Chinese fashion in World Expo, Milan. This time coincided with the Milan fashion week, one of the four international fashion week.

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With the help of Zhang Hanyu and other stars, the seven wolves made a brilliant look from this International Hall.

However, after this glorious industry background, the Chinese men's wear industry has just experienced the cliff type decline in 2014 and entered the adjustment period. The seven wolves let the Chinese fashion design level be recognized by the international authoritative platform for the first time.

Milan wolf shadow witness China's fashion power

Milan, Italy, is the capital of Lombardia. It is famous for its sightseeing, fashion and architecture in Italy's most densely populated and highly developed Lombardy plain. It has a long history.

The annual spring and summer fashion week and autumn winter fashion week will bring together a large number of fashion people to visit Armani.

PRADA, dujibana, Valentino, MOSCHINO and other world top clothing conference.

As we all know, Milan fashion week is one of the four most famous fashion week in the world (namely Milan, Paris, New York, London). It is the super gathering platform of the world's top brands and designer. Every year, the brands that participate in Milan fashion week represent the country, and are very influential brands in the country. The designers who participate in it also require designers to reach the top comprehensive standards in their country.

Milan fashion week has been regarded as the barometer of fashion design and consumption in the world, affecting the fashion of the world.

An insider who visited the fashion week in Milan said that when the seven wolves appeared in Milan, the brand and design were highlighted internationally. The fashion styles of fashion show were also very fashionable. For example, the "wolf T" released this time is a very visual printing design for the ethnic things, which is a trend to internationalize the elements of the ethnic group.

Behind the aura: Why are seven wolves?

In contrast to the brilliance of the seven wolves in the international fashion stage, Chinese garment enterprises, especially men's wear, have suffered from an unprecedented gloomy appearance. According to the 2014 earnings report, annual revenue and net profit almost showed a sharp decline across the entire line.

The domestic men's wear market has experienced rapid development over the past decade, and the problems such as poor sense of design, serious homogenization of style, extensive sales service, and weak brand premium have exposed gradually in the new market situation.

Chinese men's clothing has become more and more simple and more important to texture, detail and overall design than before. Compared to female consumers, the clothing styles of men are more important. Male consumers pay more and more attention to the overall quality of clothes.

Therefore, facing the new market demand, how to carry out self redemption pformation after high-speed inflation has become the most urgent problem for men's clothing enterprises.

The annual Italy Milan international fashion week is a super gathering platform for top brands and designer of the world. Seven wolves were invited to the official show, which means that the design level of Chinese men's wear was first recognized internationally by this authoritative way. This is also regarded as an international milestone in the pformation and upgrading.

Many experts have said that China is a big country of garment production, a large consumer country and a big exporter, but it is not yet a strong garment country.

The independent brand and cultural influence of China's clothing industry is far less than that of Europe, America, Japan and Japan.

Design is the soul of clothing products and brands.

It is the only way for China's garment industry to become the leading edge of the world to strive to cultivate internationally competitive original brands and promote the upgrading of the industry by brand promotion. The technological innovation and brand building of China's garment industry has become an important breakthrough in the internationalization process of China's garment industry.

As one of the leading enterprises, the seven wolves are well versed in this way.

In recent years, the seven wolves continue to show their international strength on the international stage, and there are many designers with international reputation.

The seven wolves are constantly pursuing new breakthroughs in their design. The concept of diversified development has long been the DNA of the brand.

The biggest characteristic of the wolf wolf culture series is to restructure the tradition and combine with more international fashion elements while retaining the national spirit.

Previously, seven wolves have launched a series of wolf culture products, such as "Miao wolf" and "Tibetan wolf". They have integrated the Miao silver ornaments and traditional embroidery elements and the Tibetan architectural art and rich clothing elements into modern men's clothing, opening a bold attempt to deconstruct traditional culture.

This shows that the seven wolves are not only the creators of excellent fashion, but also the carriers of Chinese national culture, and bring the nation to the world in an international and modern way of design.

In the seven wolf Milan big show in June 21st, a new wolf culture design was launched. Using the traditional elements of Chinese traditional Dai culture, the colorful wolf style totem and the elements of the peacock totem were introduced into the wolf wolf culture.

Milan fashion week, the first of the four most famous fashion week in the world, has always been the focus of fashion trend.

The invitation to participate in the fashion week in Milan shows that the 25th anniversary birth of the seven wolves brand is the biggest affirmation of the 25 year development of the seven wolves.

Looking back at the seven wolves' persistence in design innovation and quality, it will be no surprise to reach the top of the fashion industry.

Fashion industry 4 coming

Behind this top show, a more profound change is the introduction of a series of representative products and models such as advanced customization and the ultimate single product, which made the seven wolves step into the 4 era of fashion industry.

Zhou Shaoxiong, chairman of the seven wolves, believes that this is an era of advanced customization. Advanced customization is personalized service. It aims at the design and production of each individual character and pays more attention to the appropriate degree of wearing objects.

The "advanced customization" business is becoming a complement to the marketing mode of franchised stores. In recent years, many brand enterprises including the seven wolves have concentrated on marketing power and began to attack the high-end consumer market in a large scale.

One of the biggest moves is to serve as a long-term strategic partner of the China Film Directors Association, and a senior custom of seven wolves.

Garment customization is essentially the production of personalized products by the industrial process. In addition to the strategy of early customization, the seven wolves are not waiting.

To integrate, but active "+ Internet", in 2014 opened the road of pformation test water, with nearly a year's deliberation, launched the Internet's exclusive first single product - Wolf Totem extreme shirt.

The shirt has used the world's top accessories, design and manufacturing technology, once again the seven wolves to the strict requirements of product quality to the peak.

In the "2014 Oscar gold medal" ceremony with "electricity supplier Oscar", the wolf totem extreme shirt has won the men's category "golden wheat Award".

From industrial production to advanced customization, from simple foundry production to fashion design, from selling products to selling culture, we have achieved a comprehensive pformation and upgrading from manufacturing to creation.

Experts believe that the Chinese clothing industry will usher in a historic opportunity this year, and the following will also be the challenge before.

The arrival of the "Internet plus" era will once again encourage the Chinese garment industry to move towards a garment power through adjustment and upgrading.

The era of "Internet +" has announced the arrival of the world garment trade liberalization and the timing of global advantageous resource allocation. This time, the performance of the fashion week in Milan has allowed the seven wolves to stand on the weathervane of the global fashion market on behalf of Chinese men's clothing, and whether Chinese fashion can keep up with this development draught to complete self salvation, we will wait and see.