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    2015 China Shangqiu Textile Clothing And Footwear Products Exhibition Highlights Advantages

    2015/7/7 20:54:00 72

    2015 China Shangqiu Textile Clothing And Footwear Products FairShangqiu Fair

    Sponsored by the China Knitting Industry Association and the Shangqiu Municipal People's government, the 2015 China Shangqiu textile and clothing products exhibition held in Shangqiu is hosted by the Shangqiu Municipal Industrial and Information Commission, Shangqiu Suiyang District People's government and the Suixian people's government.

    Yang Shibin, assistant to President of China Textile Industry Federation, President of China Knitting Industry Association, Zhao Hong, vice president of China Knitting Industry Association, leaders of relevant trade associations, leaders of Henan and Shangqiu, and representatives of textile enterprises all over the country attended the event.

    At present, the textile and clothing industry and shoe making industry has become the largest industry in the city, with 4 million spindles of scale, 600 million kinds of clothing and 30 million pairs of shoes, especially more than 520 children's knitting and garment industry. The annual sales revenue exceeds 8 billion yuan, forming a more complete industrial chain.

    Last year, Suiyang District of Shangqiu was jointly awarded the "China famous knitted garment city" by the China Textile Industry Federation and the China Knitting Industry Association. Shangqiu has developed into one of the four largest production bases for knitted children's clothing.

    In 2014, the gross domestic product of the city was 169 billion 800 million yuan, an increase of 9.2%; fixed assets investment was 123 billion 400 million yuan, an increase of 19.5%; the public finance budget revenue was 10 billion 80 million yuan, an increase of 17.4%; the industrial added value of above scale was 38 billion 300 million yuan, an increase of 11.6%.

    According to statistics, 500 exhibitors and 100 thousand spectators attended the exhibition. The exhibition is divided into four exhibition areas, namely, the local business district, the well-known brand enterprise area outside the city, the knitted children's clothing and the original auxiliary material enterprise zone, and the shoe area.

    In recent years, under the correct leadership of the Henan provincial Party committee and the provincial government, Shangqiu has seized the opportunity to build the Central Plains Economic Zone, energetically built the Central Plains Economic Zone to undertake the industrial pfer demonstration city, implemented the "action plan", set up a platform for undertaking industrial pfer, built an inland open highland, changed the "edge" as the "frontier", and changed the traditional agricultural area into a new industrial area. It maintained a good development trend, trend and momentum, and initially formed a leading industry characterized by textiles, clothing and shoes.

    As one of the important activities of the 2015 China Shangqiu textile clothing and footwear exhibition, "Internet + wisdom wins the future -- 2015 China (Shangqiu) knitted children's Wear Industry Summit Forum" was held in the same period.

    During this forum, Yu Chuan, deputy general manager of the project division of paramount land group, introduced the channel innovation of children's clothing brand from the aspects of traditional marketing, network channels and mobile distribution, combined with the successful experience of Parker lane.

    As a leading professional brand in the field of children's wear, Parker lane has been committed to children, infant clothing and related products for many years. The integrated operation mode of design, research, development, production and sales covers the development and sale of brand merchandise, and has strong international brand design and development capabilities for children's clothing.

    Market operation capability

    Nowadays, Parker lane is changing the old pattern of Chinese children's clothing with infinite design inspiration, and is famous for its innovative design and high quality, and keeps pace with the trend of Europe and America.

    During the forum, Yang Shibin, President of the China knitwear industry association pointed out that in the face of the new situation, especially the "one belt and one way" strategy put forward by the state, the growing Chinese market and the growing Internet market,

    Knitting industry

    We must seize opportunities to be informationalized and intelligent.

    automation

    To create new advantages in the development of the industry.

    "Shangqiu's industrial foundation is strong, and its regional competitiveness is obvious. Especially the knitted children's clothing industry has been developing rapidly in recent years, but it is also facing tremendous pressure of pformation and upgrading.

    The convening of this forum is bound to create a regional brand for Shangqiu's knitted children's clothing industry and bring new enlightenment and wisdom to accelerate pformation and upgrading.

    Yang Shibin said.

    For the development of children's wear industry in the future, Professor Zhang Peihua of Donghua University pointed out that the next 5 years will be the golden period of the children's clothing industry. The knitted children's clothing should develop towards soft comfort, health, safety, fashion, individuality, practicality and pluralism. In particular, we should actively develop the market by means of high quality parity, differentiation and high value-added.

    In this regard, Dong Wenmei, chairman of the Guangzhou city 100 million children's products Co., Ltd., said: "take the T100 children's clothing brand development model as an example, children's clothing enterprises must put the quality of children's clothing in the first place, and do children's clothing like doctors. Especially in the new normal, we should pay more attention to users' supremacy, experience as king, quick response, and borrowing the" Internet + "to realize the long-term development of the brand.


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