Luxury Quality Gate Event: Low Cost Of Illegal Operation

Again and again, the "quality gate" and a "unqualified" report can not help but ask: who actually spoiled these international brands?

According to the Shenzhen radio and Television Group quoted a luxury industry "deep throat" information: some luxury stores exist "watching the dishes" phenomenon, many consumers buy big brand bags, in fact, are goods.

Mr. Li, a luxury luxury agent, revealed that when he was researching a three line city in China, he found that a fake store in a well-known brand store was flooded, and businesses even flagrantly put it on the counter.

For several shopping malls in Hongkong, including the new port city, Harbour City and Tongluowan business circle, Mr. Li revealed that the samples displayed on the counters in Hongkong stores were genuine, but the new bags that the shopping guide took from the containers had the possibility of fakes.

In addition, luxury brands are not yet in place in the production process, and some even keep their eyes closed.

In 2013, the media complained that consumers complained that they bought the Armani fur coats marked "100% sheepskin". After testing, they found that the fabric was made of rabbit skin.

After careful investigation, it is known that the dealer displayed on the leather tag is a domestic company.

In fact, the delicate relationship between the international luxury goods brand and the domestic processing plant is no longer a secret.

In order to apportion the cost, the brand will focus more on the shaping of the form.

On the other hand, the core processing is authorized to be produced by the third party factory.

In the sales link, some brand enterprises will also "clear up the path of development, and hide their secrets".

A salesperson said that brand clothing must undergo rigorous testing before entering a large shopping mall.

However, some brand enterprises are qualified before they enter the shopping mall, but after they enter the market, they want to increase.

It is not always possible to ensure that the quality of the products is sold.

Why do these international brands become frequent customers on the "blacklist"? Experts believe that the weak penalties and low cost of illegal activities are the reasons why some enterprises are "fearless".

A professional lawyer told reporters that according to the current "

"For illegal enterprises, the penalty is only 3 times the value of the goods, the penalties are too low, and there is still much room for flexibility in operation.

Moreover, the overall framework of the product quality law currently implemented is also a version made in 1993. Over the past 20 years, some provisions and penalties have been unable to meet the needs of the development of the market economy.

In addition, although the sharing platform has been established, business, quality inspection, finance and taxation departments still have their own way of doing things.

A company that has been investigated by the quality inspection department is still a credit class A in the industry and Commerce Department.

To this end, Shen Huaqing, director of the product quality supervision and inspection department of Zhejiang Quality Supervision Bureau, believes that a unified enterprise code and a unified blacklist system should be established to strengthen the "ensemble" of supervision.

Qiu Baochang, head of the lawyers' group of China Consumer Association, believes that strengthening punishment is very important, but establishing a unified integrity system is more urgent.

For example, a query system should be established based on the clothing brand. Consumers can consult the integrity of a brand at any time, so as to eliminate the "information asymmetry" to the maximum extent, and constitute a substantial deterrent against illegal enterprises and manufacturers.