Asics Restructure Japan And Actively Adjust Brand Strategy

The new architecture will help companies optimize their profits in the Japanese market and facilitate further international operations.

Japan will host the Olympic Games in Tokyo in 2020.

Arthur certainly hopes to make better use of this global sporting event.

Arthur reorganized the group structure.

The Japanese sporting goods company plans to build an optimized structure to cater to the challenges of the globalization of the group.

The first step is to restructure Japan's business.

The management of the company therefore announced the merger of Arthur sales branch, which is responsible for the sales in Japan.

Japanese companies.

The group also said it would introduce an automatic turnover plan this summer, involving 350 employees.

By the end of 2014, the group had 7484 employees worldwide.

This change is extremely important, and it is also the group president.

One of the contents of the 2015 annual growth plan launched is to promote the global market of the group.

Last year, the group strengthened its retail layout and opened online stores in France and many other countries.

It has also begun to globalize a number of jobs.

Production control is also centralized, and most of the teams are merged with Arthur Hongkong company.

The group also established a logistics center in Germany.

The plan is ambitious.

group

It is expected that the turnover will reach 400 billion yen by the end of 2015.

In the last fiscal year, its turnover was 354 billion yen, of which the Japanese market reached 826 billion yen.

But Arthur made a profit of 714 million yen in Japan.

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Again and again, the "quality gate" and a "unqualified" report can not help but ask: who actually spoiled these international brands?

According to the Shenzhen radio and Television Group quoted a luxury industry "deep throat" information: some luxury stores exist "watching the dishes" phenomenon, many consumers buy big brand bags, in fact, are goods.

Mr. Li, a luxury luxury agent, revealed that when he was researching a three line city in China, he found that a fake store in a well-known brand store was flooded, and businesses even flagrantly put it on the counter.

For several shopping malls in Hongkong, including the new port city, Harbour City and Tongluowan business circle, Mr. Li revealed that the samples displayed on the counters in Hongkong stores were genuine, but the new bags that the shopping guide took from the containers had the possibility of fakes.

In addition, luxury brands are not yet in place in the production process, and some even keep their eyes closed.

In 2013, the media complained that consumers complained that they bought the Armani fur coats marked "100% sheepskin". After testing, they found that the fabric was made of rabbit skin.

It is clear to know that the dealer displayed on the leather jacket is a domestic company.

In fact, the delicate relationship between the international luxury goods brand and the domestic processing plant is no longer a secret.

In order to apportion the cost, the brand will concentrate more on shape shaping and marketing, and the core processing is authorized to be produced by the third party factory.

Under the influence of multiple factors such as ineffective supervision and cost control, the processing factories may take risks and make improper practices in order to gain more profits.

In the sales link, some brand enterprises will also "clear up the path of development, and hide their secrets".

A salesperson said that brand clothing must undergo rigorous testing before entering a large shopping mall.

However, some brand enterprises are qualified before they enter the shopping mall. However, in order to increase profits, they may not be able to guarantee the quality of the products sold.

Why do these international brands become frequent customers on the "blacklist"? Experts believe that the weak penalties and low cost of illegal activities are the reasons why some enterprises are "fearless".

A professional lawyer told reporters that according to the current "product quality law", the illegal enterprises only impose a penalty of 3 times the value of the goods, the penalties are too low, and there is still much room for flexibility in operation.

Moreover, the overall framework of the product quality law currently implemented is also a version made in 1993. Over the past 20 years, some provisions and penalties have been unable to meet the needs of the development of the market economy.

In addition, although the sharing platform has been established, business, quality inspection, finance and taxation departments still have their own way of doing things.

A company that has been investigated by the quality inspection department is still a credit class A in the industry and Commerce Department.

To this end, Shen Huaqing, director of the product quality supervision and inspection department of Zhejiang Quality Supervision Bureau, believes that a unified enterprise code and a unified blacklist system should be established to strengthen the "ensemble" of supervision.

Qiu Baochang, head of the lawyers' group of China Consumer Association, believes that strengthening punishment is very important, but establishing a unified integrity system is more urgent.

For example, a query system should be established based on the clothing brand. Consumers can consult the integrity of a brand at any time, so as to eliminate the "information asymmetry" to the maximum extent, and constitute a substantial deterrent against illegal enterprises and manufacturers.