What Colors Can Be Used In Clothing Shops To Attract Customers Better?

Color can be the most direct stimulation of vision, thereby stimulating potential customers' desire to buy.

Color can be the simplest and most economical changing environment, which can directly create a spacious, cool and warm environment camp.

Different effects.

Then, how can we use colors to attract people in fashion display?

Xiaobian take you to see.

The role of color

The emotional function of hue

Different colors will make people feel different. Warm colors will produce passion, brightness, liveliness and so on. Cool colors will make people feel calm, tranquil, steady and passive.

In addition, in terms of color usage habits, some colors have a warm and cheerful atmosphere, while others are passive and indifferent.

These will be different due to different customs and habits, so we should also pay attention to and make use of them when formulating color schemes.

The emotional function of lightness

High brightness color is bright color, it will appear lively, light, bright characteristics, low brightness color is dark color, it makes a quiet, stable feeling, in color matching should be rationally used in accordance with the purpose of display.

The emotional function of purity

Purity is the saturation of color, and the difference of purity will cause different feelings of simplicity or ornate. Generally, low purity color will produce a sense of simplicity and elegance. Otherwise, it will feel gorgeous and warm.

Color application in display

As the saying goes, "look at the color, look at the flowers," that is to say, when people see a garment in the distance, the first thing that comes to people's eyes is the color of clothing.

Another experiment on form and color: when people observe an object, people pay more attention to color in the first few seconds, and pay less attention to the form. After a while, the body and color attention is only half of it.

Different colors can create different feelings, such as red gives people a sense of excitement, and blue gives people a sense of tranquility.

These characteristics of color make it play an important role in the display of stores, and also cause the majority of merchants and

Our attention.

The method of color display in the store is neither unpredictable nor able to solve all problems with several simple cases.

To learn the color display of stores, we must first grasp the basic principles of color, and at the same time constantly accumulate practical operational experience. Only in this way can we find a fundamental solution.

After we have mastered the basic principles of color, we can also create more display ways based on actual experience.

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1. contrast collocation method:

Contrasting collocation is characterized by stronger color and greater visual impact.

Therefore, this color matching is often applied in display, especially in window display.

Contrast color

When applied to stores, it can also be divided into: the contrast coloring of clothing, the contrast of clothing and background.

2. a similar collocation method:

Similar coloring has a sense of softness and order.

Similar color collocation is also applied to the similar color collocation of clothing and clothing, and the similar coloring of clothing and background.

Contrast and similar two color matching methods complement each other in the color planning of stores.

If all collocations in the store are similar, they will feel too quiet and lack of movement.

On the contrary, too much contrast will make people feel restless.

Therefore, each brand must choose the appropriate color scheme according to its brand culture and customer positioning, and plan the ratio between the two.

3. lightness arrangement:

Whether it is hue or hue, there will be differences in lightness.

Like the same color, yellowish yellow is higher than yellow and yellow. In different hue, yellow is higher than red.

Lightness is an important index in color. Therefore, a good grasp of the change of brightness can make clothing on the shelf become orderly.

The lightness arrangement method arranges colors according to the order of lightness and depth. Color changes progressively step by step, giving people a sense of tranquility and harmony.

It is used in it.

The lightness arrangement method is generally suitable for similar colors and adjacent colors with certain gradients on lightness.

But if the lightness of color is too close, it is easy to mix up, but feel inanimate.