How Should Shoes Enterprises Transform And Improve Their Competitive Edge?

Here world Clothing and shoes The Xiaobian of the network introduces Anhui Suzhou: how to transform the East shoe after the westward movement?

Ding Xing can soon usher in the third year from the east to the central region. On the "three year stand up" level, he has to reexamine the whole industry and the enterprises he founded and make changes, all of which are ahead of schedule.

In line with the trend of global industrial transfer of footwear industry, we thought that the shift from eastern to central and western regions could put pressure on the market, and mainly for the huge domestic demand market, which could lead to a "peaceful" good life for several years. However, the tide of macroeconomic situation ahead of schedule still allowed Ding Xing to rethink. Ding is chairman of Kangnai shoes Suzhou Co. Ltd., due to the increasing pressure of economic downfall in the past year, the shrinking market share of the traditional footwear industry, and the impact of Internet + technology, he began planning the innovation and transformation of enterprises.

Like Ding Xingcan, there are a number of shoemaking entrepreneurs in Suzhou. In the past 5 years, they have chosen to come from the east to Suzhou. They have just settled down and faced new choices.

　　 The choice of surplus Industries and undertaking industries

"Only the sunset products do not have sunset industry, who will not wear shoes?" during the reporter's participation in the "Anhui CPPCC Jianghuai line" interview activity, on the status and development of Suzhou footwear industry, our reporter interviewed Li Lingchen, vice chairman of Suzhou CPPCC. He was the principal person in charge of Suzhou shoe city headquarters, and witnessed several shoe enterprises entering Suzhou. "No excess, let's see what you think." Moving east shoes to the west is the general trend. The footwear industry in southeast coastal areas has encountered bottlenecks such as "electricity shortage", "recruitment difficulties" and "difficulty in land acquisition". The development of leather industry in the central and western regions and Northeast China has ushered in new opportunities. The eastern shoemaking enterprises have shifted to the central and western regions, accelerating the pace of leather industry transfer, and also driving the industrial transformation and upgrading of the central and western regions.

"The footwear industry in the world is mainly divided into three parts, and Asia, led by China, occupies more than 70% of the world's footwear industry." Ding Xingcan said that the target market of the Asian market is mainly the low-end market in the world. These countries, especially China, have seized the opportunity in the great shift of the world footwear industry since the 80s of last century. They have become the world shoe manufacturing center and the international brand foundry center relying on the lower labor cost, the rapidly established industrial chain and the efficient and fast production capacity. However, in recent years, the development of shoemaking industry is facing more and more global problems. The competition pressure of China's shoe making industry is very great. Some domestic shoe enterprises are transferred from the east to the central and western parts of the country, and some shoe enterprises are transferring to Southeast Asia. "Nowadays, the competitive advantages of Southeast Asia and the central and western regions are in the ascendant. Therefore, the central and western regions must consider their advantages and the advantages of other parts of the world when undertaking shoe-making enterprises."

"In general, there are surplus problems in the industries and industries of the whole country, but it does not mean that these capacity will be turned off. It will depend on how to choose the regions that undertake the industry." Li Lingchen said that the way taken by Suzhou is to formulate industrial policy guidance under the market mechanism environment, take the lead of the local government, and implement the effective undertaking of the industry. The most important choice for the enterprises to enter is the enterprise strength. For the enterprises with large scale and high starting point, the locates around them to build the park, absorb into the park, form the scale advantage, realize the adjustment structure and replacement capacity through transfer, eliminate backward production capacity and equipment, and cultivate a large number of enterprises with high starting point, internationalization and great leap forward development. At the same time, under the premise of ensuring resources and environment, we should pay more attention to the extension of industrial chain and supporting service functions, and strengthen the construction of public support system to enhance industrial competitiveness, such as R & D innovation center, quality inspection center, information network center, talent training center, etc. "Only by cultivating new competitive advantages can enterprises be retained, otherwise, you will only be a transfer station."

　 How should shoes enterprises transform?

Transfer to Suzhou Wu Rongguang, President of Hongxing Erke group, said in an interview with reporters that one of the important features of economic transformation is the structural adjustment and industrial upgrading represented by technology, equipment and technology. As footwear enterprises, there are no advantages in costal areas because of cost factors. In order to achieve structural adjustment and industrial upgrading in such an environment, it is impossible. Only by taking advantage of the cost advantages brought by industrial transfer can we increase investment and achieve industrial upgrading. The real purpose of transfer is to seek adjustment and upgrading and gain stronger competitive advantages.

It is estimated that the comprehensive cost of shoemaking enterprises from the east to the central region such as Suzhou is only 60% of that in the coastal developed areas, while Suzhou has greater advantages compared with the Anhui area along the Yangtze River. "Relying on the advantages of industrial transfer to seek industrial upgrading, so as to achieve breakthroughs in breakthroughs, this is also the characteristics of the migratory birds in the development of footwear enterprises rule determined." Ding Xingcan said.

It is understood that at present, Suzhou industrial city has more than 90 well-known domestic shoe-making enterprises and supporting projects, including Kangnai, BELLE, Hongxing Erke and so on, with a total investment of 34 billion 600 million yuan, 47 projects built and 26 projects under construction. By the end of 2014, shoe city realized 6 billion yuan of industrial gross output value and completed 620 million yuan in fiscal revenue for the whole year. After the completion of the first 10 square kilometers shoe production Industrial Park, 100 thousand people will be directly employed to achieve 30 billion yuan in sales revenue and 3 billion yuan in profits and taxes.

In early 2010, the footwear industry with industrial agglomeration effect in Suzhou will be listed as an important leading industry, and the shoe manufacturing industry town will be built up. In order to help enterprises achieve industrial upgrading, Suzhou has actively guided qualified shoe-making backbone enterprises to jointly establish universities and shoe-making research institutes within and outside the province to establish footwear R & D centers and testing centers.

Concentrating on training for shoemaking enterprises Shoemaking Industrial workers cultivate core competitiveness of enterprises.