The Fourth Beijing International Top Living Brand (Luxury) Expo

The fourth day Beijing international top living brand (luxury) Fair ended at the Beijing exhibition hall in three days.

Here world

The Xiaobian of the network introduces the Beijing international luxury show, the strong Italy style.

The Expo is jointly sponsored by China International Chamber of Commerce and Zhenwei exhibition group. It is the most authoritative and influential top brand publicity platform in Asia.

The theme of this Expo is "high-end and private".

The exhibition attracted more than 300 famous international brands from more than 20 countries including Italy, France, Switzerland, the United States, Britain, Germany, Malaysia, Australia and Thailand, covering luxury cars, yachts, jewellery, watches, wine, luggage and leather goods, top property, luxury tourism, home furnishing, artwork and so on. The exhibition area is 15000 square meters.

Italy brand enters China through cross-border e-commerce platform

Act as

Italy, once one of the most famous brands, once again appeared in the Beijing luxury exhibition, bringing more than 30 luxury high-end brands such as luxury home, art, high-end clothing, luggage, leather goods and jewelry.

As soon as reporters entered the exhibition site, they noticed a Italy guy who was busy arranging the booth. He was a family member of the Italy family Cufflinks brand Geminos.

"We are looking for agents in China.

Geminos all the products are made by hand. There are 5 craftsmen in the family business. The cuffs are of alum, molybdenum and aluminum, with jewels in the middle.

The jewel carving process on cuff links is very complicated, and a pair sells for 1964 yuan.

After the presentation, he also took out a half sleeve mold and a cufflinks, showing reporters how to wear cufflinks.

Not far from the Geminos booth, the "Italy Pavilion" has come to the eyes of reporters. The brands of Italy pavilion are all Italy luxury brands that have entered the domestic cross-border electric business portal.

According to Liu Chao, manager of overseas network operator of overseas select network, the brand of the selected network is from Italy, the United Kingdom, the United States, France, Japan and South Korea. The selection of Italy leather goods, accessories, bags and jewelry manufacturers has been selected.

"Luxury goods such as leather goods, accessories and decorations in Italy are more exquisite and creative, and machines can not be created."

Liu Chao added.

Private customization to seize customer needs

In the most underdeveloped era of productivity and commodity economy, customization can be seen everywhere: dressing for tailors, making tables for carpenters.

In the era of industrialization, standardized products and services quickly robbed people of their spending power and attention, and private tailors and private hairdressers became a luxury.

Luxury is no exception.

Before the exhibition hall of British travel box brand Maher, the professional painter's live painting on the suitcase attracted many spectators to stop and watch.

"We have just launched a custom painted box, laser laser engraving.

If customers want to engrave their own English names on the suitcase or draw their favorite paintings, such as Van Gogh's starry sky, they can be satisfied.

Now, more and more consumers want to own their own suitcase, we must follow up the needs of customers.

Maher, manager of brand promotion department of the network strategic operation center of the luxury Limited by Share Ltd of British Li, said, "we have been the general agent of Limach in China since 2012. This exhibition has brought three different brands, colors and sizes of pull rods for magnesium aluminum alloy, PC and leather."

The Centennial British suitcase brand was founded in London by British designer LIEMOCH.

Maher abandoned machinery and modern assembly line, the main parts of the product were all manually built by the old craftsmen through hundreds of processes, and the luxury concept of traveling articles quickly became popular in Europe and the whole world. The various colors, badges, patterns, letters and characters of Maher's travel box were unique signs.

Under the general downturn of the global luxury industry, private customization also allows some luxury goods to be protected from the economic, geopolitical and monetary uncertainties of the world.

Kazaniga Nobili, founder of the pure handmade jewellery brand in Milan, Italy, said: "our sales have basically not been affected, because we have always been adhering to the concept of pure handmade products.", "Kazaniga Nobili."

Moreover, production and sales are all custom made by smugglers, and the customer base is relatively stable.

Louis Sarah and jeanija noble have been the center of Milan gold art and creativity for decades.

Its factory knows how to express customers' tastes, ideas and personal needs, and enjoys prestige and charm in jewelry industry.

Distributor spot gold rush

Luxury extravagance is also attracting partners to seek business opportunities.

Before the exhibition of Maher luxury Limited by Share Ltd in England, a lady handed in her business card.

According to Liu Yan, manager of brand promotion department of the company's network strategy operation center, the franchisor wants to promote Li Maher suitcase at the airport.

"We also want to find some distributors in this exhibition."

The large luxury theme mall, which is located on the line and online, is located in Beijing's South Third Ring Road, and Hou Zhiqiang, the investment manager of Athena International Luxury port, is also trying to choose partners at the exhibition.

"Our shopping malls are in the preparatory stage and are planning to recruit some European countries.

With British jewellery, calligraphy and painting, antique brands to enter. "

The fourth Beijing international top life brand (luxury goods) Fair has a turnover of 970 million yuan, attracting about 20 thousand luxury industry practitioners and enthusiasts to visit the site.