Let Young People Speak Luxury And Pry Young People'S Consumption.

Here world

Xiaobian of the Internet is a good thing to introduce young people.

A man wears clouds and arrows to meet people in fashion.

Love is not the only thing in life.

Love will never be once.

Don't be sentimental when you are in the dead of night.

Don't look back when you are alone.

No entanglement, no nostalgia.

The watch brand TAG Heuer has announced that young Chinese star Li Yifeng has become a brand new ambassador.

Oops, please have your favorite Su Su ambassador.

Li Yifeng, relying on the handsome and high value of popular movies and TV plays, has become an irreversible trend.

In the fashion circle, Li Yifeng was also mixed up. At the end of July, the Dior Homme men's clothing series 2016 spring and summer conference was held in Paris. Li Yifeng is the only Chinese actor invited by the brand this year.

Our peak is the rhythm of the international stage.

Compared with Patek Philippe, Langer and so on

Brand names may not be familiar with the name of Heuer.

But no one can blame this. LVMH's tigers are not so famous in China.

As a centenary pioneer of Swiss watch industry, Hoya has been hailed as the Swiss model of precision watch.

In April, the brand signed the popular singer Gloria Tang, which has attracted some young people's attention.

The signing of Li Yifeng, one of the most popular "little fresh meat" in China, has set off some topics on the new media and other platforms.

From then on, Li Yifeng, a fresh meat man, was also admitted to TIG house, and became a "fellow brother" of Jeremy Lin, Leonardo DiCaprio and Chen Daoming.

TAG Heuer Heuer Jean Claude Biver, chief executive officer of the global CEO and LVHM group of tigers, said: "the influence of post-90s in the Greater China region is extraordinary. His success is a symbol of the vitality and possibilities of young power.

We believe that Li Yifeng's accession can lead TAG Heuer tigers to develop a brave and fearless and brave style of the new generation.

Having said so many bureaucratic children, do you understand the meaning behind this? This is where Li Yifeng chose, but chose many young consumer groups who love Li Yifeng.

With this in mind, I went to pick up the number of micro-blog fans in Fengfeng, 20 million 734 thousand ah! If this can be converted into a real consumption power, how much real gold and silver should it be?

Therefore, the brand wants to use the idol's fans effect to drive the propaganda intention to come out.

If you observe Li Yifeng's micro-blog carefully, you will find that he has brought a good public opinion to the brand. Many netizens have sent messages to evaluate the brand. They didn't even know the brand pronunciation of tiger Heuer before. Now they are ready to save money to buy a pair of lovers' watches. Don't be surprised.

Laurien Lee, director of marketing in Greater China, said: "every business will face different challenges at different stages.

Like Cartire and OMEGA entered the market very early, Chinese people all know, but we do not have such a long history. "

As a brand of watch brand under LVMH, tiger Heuer has entered the Chinese market ten years late compared with LV, which is more familiar to domestic consumers.

But there is a Chinese saying "good food is not afraid of late", as long as every business will face different challenges at different stages.

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This is not the beginning. Heuer used a very popular way to invite Chen Daoming, the handsome man.

But now that the millennial era is coming, the consumption power of young people is not to be underestimated.

At present, the luxury industry is in the doldrums. Many brands are conducting large-scale discount promotions to stimulate purchases. The younger generation with a low level of consumption has now been included in the high-end luxury brands.

"Becoming younger" has become a popular brand marketing strategy.

Of course, in order to catch up with young consumer groups, tiger Heuer did not just sign ambassadors with fans effect, facing the huge smart watch manufacturers, it chose to follow the trend and actively cooperate with technology companies to launch smart watches.

A smart watch based on the Android Wear system will be available in October 2015 and will be equipped with Intel's processor and Google's Android Wear operating system.

Therefore, luxury brand ambassadors are "thinking over and planning to plan again", trying to combine brand characteristics with publicity and marketing, and strive to maximize the effectiveness.

Therefore, the so-called endorsement should be the most appropriate person to represent products and sell products.

Therefore, when the brand asks the spokesperson, we should consider whether the star's temperament is commensurate with the products, the public awareness of the stars, and the strength of endorsement, etc. now we need to add two more: whether the fans of the stars are consistent with the target sales groups of the products, the number of fans in the star social network and so on.

So, it is definitely not the decision of a hot brain to find a spokesperson for luxury products. It is definitely not who will use fire, but also directly related to the quality of fans and the structure of fans.

I am optimistic about the future development of Li Yifeng, who is fascinated by the popularity of Hoya.

Not all luxuries.

They will passively wait for young people to mature, and they are also changing for young people.