Do You Want To Be A Personalized Brand?

In the new season of 2015 autumn and winter commercials, McQ changed the brand logo.

Here world

Xiaobian of the network to introduce you is McQ changed the new logo want to become a personalized secondary line brand.

McQ was founded as a young vice line of designer AlexanderMcQueen's namesake brand in 2006.

At that time, designer McQueen described his positioning as "younger and more rebellious, but still AlexanderMcQueen fashion."

In terms of "young", McQ seems to have done a lot of work, but for the "rebellion", the style of McQ does not seem to be so distinctive -- at least not as clear as 10CrosbyDerekLam, DKNY or MarcbyMarcJacobs.

But all this is changing.

In the new season of 2015 autumn and winter commercials, McQ changed.

Logo.

The original brand logo is the uppercase M and lowercase C placed inside the uppercase Q, plus the smaller AlexanderMcQueen word, emphasizing the connection between the main and secondary lines, and McQ is often called McQbyAlexanderMcQueen.

Now the new logo seems to be out of the ordinary. At first glance, it thinks that it is an unfinished picture, or it is a malicious person who wiped out the words behind it. It uses the white brush to obliterate letters such as Alexander and ueen directly on the original AlexanderMcQueen, leaving only McQ.

McQ2015 autumn winter series ads

The original logo is too romantic. Now, as the brand stated, "new logo emphasizes the rebellious part of the brand spirit and redefines the relationship with the main line AlexanderMcQueen."

According to the 2014 financial report of Kai Yun group, "McQ has become important and has made a larger share of profits for the brand."

This can be seen from the number of newly opened stores.

Since November 2011, when SarahBurton took over the post of creative director, McQ has opened 16 independent stores, while the main line AlexanderMcQueen has only 35 stores in the world. In addition, McQ has joined the Fashion Week fashion show from the 2012 autumn and winter.

Although it belongs to the three largest.

The group has opened its cloud, but its brand size has been relatively small. Currently, there are 2 AlexanderMcQueen independent stores in China, which are located in Taigu and Xintiandi in Beijing. Most of the rest are stationed in large brand collection shops, such as Lian Crawford.

Have you been inspired by it?

If you want to become a personalized brand, you can still do that.