Nanchang Textile And Garment Industry'S Three Major Initiatives: Pformation And Upgrading

The clothing industry is not only the traditional pillar industry in Nanchang, but also one of the 50 billion industrial clusters in Nanchang.

At present, its industrial scale is ranked first in the capital cities of the six provinces in the central part of the country.

However, the textile and garment industry is also the first industry affected by the Internet.

Some problems such as the partial disconnection of the industry chain, the low profit of OEM, and the lack of power to enter the online market have become a new problem that the industry must face directly.

Under the new normal economic situation, how to break through the textile and garment industry in Nanchang? In the interview, we learned that the Nanchang textile and garment industry is developing and developing its own brand through innovation.

And other initiatives to push forward to the 50 billion goal and boost Nanchang's industry.

New troubles in old industries

Chen Hua runs a clothing sales company in Nanchang. Recently, he received a down jacket production order from his partner, but he did not hesitate to make friends with his friends in Guangdong.

"Although there are down garment production and processing enterprises in the province, I am not familiar with them.

We feel that there is information disconnect in the sales and production chain of our clothing industry.

I have to butt in Guangdong's resources and earn less. "

Chen Hua's troubles reflect one of the problems of Nanchang's textile and garment industry.

"There is a disconnect in the industry chain."

Hu Junhua, President of the clothing industry association, said that the textile and garment enterprises in the city had about more than 1400 textile and needle textile industrial enterprises.

The links between these industrial enterprises' industrial chains are not tight enough, and there is not enough communication between enterprises.

At the same time, there is no specialized market for raw materials and accessories for textile and garment, and accessories for middle and high grade accessories, zippers and buttons can not be purchased locally.

Many agents and independent brands are also a problem facing the development of Nanchang's textile and garment industry.

Li Wei's clothing factory is located in Qingshan Lake area. Although the garment factory has been open for more than 20 years, it always receives two or three hand orders, and the profit is only 2% to 4%.

According to the briefing, only a few enterprises in Nanchang, such as Huaxing knitting and Liang Liang industries, have their own brands. Most textile and garment enterprises are still at the low end of the value chain of OEM.

Textile and clothing business enterprises are mostly agents, although in recent years, driven by the chamber of Commerce of the clothing industry, they have created more than 10 brands by means of channel advantages.

Since the creation of brand requires greater investment in technology, capital and talent, enterprises are not sure and unwilling to take risks, thus lacking the desire to create their own brands.

along with

The rise of people's buying clothing is not limited to physical stores.

Because of convenient browsing and affordable prices, many citizens are happy to buy clothes on the Internet.

Nowadays, e-commerce is playing an increasingly important role in the textile and garment industry.

But looking at the actual situation of our city, there are less than 50 registered professional textile and apparel e-commerce enterprises.

"Everyone wants to sell clothes on Tmall and Taobao, but the enterprises are originally small profits, but they do not have their own brands. What competitiveness do they have to go to" electric shock? "The words of Mr. Wang, a shopkeeper of a clothing store in Xihu District, have revealed the aspirations of many textile and garment enterprises.

Transformation and upgrading have the bottom line

"Although we have encountered bottlenecks restricting development, we should also see the bottom line and advantages of this traditional industry.

With good advantages, we can solve problems of development and achieve industrial pformation and upgrading.

Ma Zhihui, director of the Institute of economics, Jiangxi Academy of social sciences.

Knitted apparel is a characteristic and advantageous product of Nanchang textile and garment industry. It enjoys a high reputation in the national garment market.

Nanchang's exports are the main products, and more than 90% are exported to Europe, the Middle East, South Africa and other regions. It has a high reputation in the East China, the whole country and even the international knitting apparel procurement industry. It is an important export and processing base for knitted garments in the central region of China.

Because of this, Qingshan Lake area has been selected as "China's famous knitted garment city". In 2014, the main business income of the knitted apparel industry cluster reached 25 billion 720 million yuan.

At the same time, Nanchang is also a well-developed area of clothing talents education.

In the past three years, the city has trained more than 3600 professionals every year.

Breakthrough three good moves

With its own advantages, how to upgrade and develop the textile and garment industry in Nanchang? For this reason, our city will take three steps: embrace the development and improve the industrial chain, develop more independent brands, and implement a new sales mode on line and offline.

In July 12th, Shanghai road 699 clothing area "Ze Lian Hui" clothing department store is being renovated, and the 3700 square meter business area is the "new battleground" for Nanchang textile and garment industry to break away from the puzzle of industrial chain.

"The clothing industry is difficult to be bigger and stronger if it does not enter the market.

It's very difficult to take the property alone, so we take the way of developing together.

Hu Junhua introduced that the City Clothing Industry Association launched members to set up the Jiangxi longitudinal commercial operation Co., Ltd., holding the property of "Ze Lian Hui" clothing department store, and Subleasing it to the clothing enterprise. At present, more than 60 merchants have settled in.

"Tuen Tuan development, in fact, is to achieve cross-border cooperation in the chain of textile and garment industry."

Ma Zhihui suggested that Nanchang should further improve its industrial chain as a breakthrough point, and supplement chain links to strengthen the industrial chain of clothing, fabrics, accessories and clothing accessory products.

According to Miu Liyun, director of the Management Committee of Changdong Industrial Zone, this year, the Humen surface accessories market project will be set up as a whole, which can form a complete industrial chain of production, supply and marketing.

Located in the hi tech Zone, Jiangxi Zhen Yi fashion research and development center is the first clothing research and Development Institute in our province founded in our city.

The center integrates research and development, customization, exhibition and publication.

At the scene, the design team of the Nanchang fashion independent brand "Maple fashion" is designing T-shirts. In the future, T-shirts with "American fashion" signs will be sold in Guangzhou.

"Research and development of independent brands let us reduce the cost of 30%, this year, the company's sales revenue is expected to reach about 50000000 yuan."

Mei Pu fashion director said.

It is understood that Nanchang is starting from the customization, extending to the creativity, and exploring the way to suit the local characteristics of the clothing research and development industry.

In the future, Nanchang will vigorously implement textile and clothing.

Strategy, take effective measures to make good use of local clothing design talent resources, promote the development of Nanchang textile and clothing brand, form provincial, municipal, county and township level brand systems with large and small brands supporting each other and complement each other, vigorously build "famous knitted garment cities in China", make "Nanchang clothing" city name cards, cultivate a large number of leading enterprises and famous brands in China, and realize the strategic shift from "order processing" to "brand management".

Online click on "Jiangxi SME public service platform", you can see prominently in the home page "Jiangxi garment industry agglomeration cloud platform" link.

According to Hu Junhua, Nanchang has undertaken the later operation and maintenance of the platform, and the platform will officially run in August this year.

At that time, Nanchang will encourage business enterprises to connect with garment enterprises, promote the development mode of "entity store + network sales", and help Nanchang local textile and garment enterprises expand their online marketing channels.