Hand Painted Art Is Popular, And Advanced Customization Is The Icing On The Cake For Men'S Shoes.

Men's leather shoes are always dull, mostly black, grey and brown.

In fact, monotonous tint is no longer able to meet their needs in the age of male consumption.

Fortunately, designers are working to improve this situation: through private ordering, guests put forward the colors, patterns or patterns that they want, and the designer draws the patterns to leather shoes according to the needs.

There are not many businessmen who can draw colors or patterns on leather shoes to meet their needs. "This is only one of us in Hongkong."

SAPH+ brand designer Deng Ruilong said in an interview with reporters that in addition to Hongkong, such hand-painted custom made in mainland China, Japan, Korea and other Asian markets are scarce, but in Europe and America and Italy, it has been popular for many years.

Yellow, gray, purple, black and other gradual colors, camouflage, rose and other patterns appear on the surface of men's leather shoes, next to leather shoes are placed with different colors of bottles and cans.

Picking up leather shoes, the brush marks left by hand painting are clearly visible.

This scene is no stranger to this year's Hongkong Asia Pacific Leather Exhibition.

People who have gathered at the door of the exhibition hall may have noticed that the booth is attracted by the colors and patterns of their shoes, slowing down their footsteps to see the artwork like men's shoes.

This booth belongs to SAPH+.

For the first time this year, they participated in the leather exhibition in the Asia Pacific region. "It has been less than six months since the end of 2014 to create the brand. Before that, we all helped the western countries such as the United States and Italy to do the OEM."

Deng Ruilong told China Leather net reporter that many years of OEM production laid a solid foundation for the creation of today's own brand.

Speaking of creating the brand, Deng Ruilong said that the brand launched on the basis of many years of OEM experience was unexpectedly welcomed by the market, and the market reaction after the launch of the brand product was quite good.

Deng Ruilong introduced that some people who attended the wedding wanted to find shoes matching their clothes, and some TV hosts wanted to find the right shoes, and eventually they would find SAPH+ to make them.

"We haven't done any publicity."

Deng Ruilong said, but there are many people coming to the door when the product is pushed out. "Some websites are also looking for us to cooperate, but for us, we will consider working with some influential websites."

Not only that, the products launched by the media are also concerned, the media in Hongkong and Japan have conducted interviews with them.

Though welcomed by the market, the product is still small.

Or influenced by the market economy, the group of people who customize their shoes is often the top leaders of enterprises or people who love art. This is consistent with their positioning.

"We do not make money to make money, but more for the designer's interest, and want to pass on their ideas to more people, telling consumers that men's shoes are not only black and white."

Changing the colors or patterns of men's shoes is not difficult in the age of production, and machines can do that.

Deng Ruilong said that painting and machine printing is to print colors or patterns on leather shoes without drawing traces, and the sense of direction is the same, and these colors or patterns are easy to wear off after long wearing time.

Will hand drawn things never fall off?

For this problem, Deng Ruilong said that they did not produce leather shoes, leather shoes were ordered by manufacturers, and the upper was made of tree skin (vegetable tanned leather), which was mainly painted with light meat and pink and suitable for painting on it.

The painted colors and patterns will infiltrate into the upper leather through special processes. The technology has matured and made beautiful in Italy, but it is very rare in Asia.

Deng Ruilong said that the technology they used was developed by their own designers.

According to different pigments for different color matching, at the same time, we should consider the color lasting and not fade, and so on, it took two or three years to develop successfully.

Niche products meet individual needs

SAPH+ brand has been pushed to the market for a short time, but in their view, it has achieved good results.

There are only 4 people in their team. They do not have much time, energy and economic foundation to publicize. Of course, they do not want to hype. This is a good stage for them.

Referring to the Hongkong Asia Pacific Leather Exhibition, Deng Ruilong said he did not know the exhibition or invited the exhibitors to attend the exhibition because they saw their information online.

There is no need to pay the booth fees, which is probably the recognition of the organizers of the exhibition.

Not only that, Deng Ruilong said, their craft has also been concerned and recognized by some domestic shoe enterprises, including some big shoe enterprises in China, and these enterprises have also had contact with them, hoping to cooperate with their craft.

Then, what about the domestic market?

"There is such demand in China, and many custom factories will occasionally make several."

Chen Qixian, director of the Wenzhou Research Institute of the China leather and footwear industry research institute, told China Leather net reporter that the technology is relatively easy to achieve, mainly by artistic creation.

These technologies can not be produced in batches, Chen Qixian said. It is difficult for him to become fashionable products according to his judgment.

He believes that the main reason for the lack of special style costumes and their collocation is, at the same time, he said that this is also limited to individual needs, and customize on specific occasions or specific groups is still in line with fashion trends.