The Overall Trend Of Garment Industry Is Gradually Getting Warmer.

After 3 years of cold winter, the clothing industry has finally recovered.

Influenced by such factors as weak market, weak terminal sales, rising cost rigidity, and the disadvantages of ordering products, since 2012, many performance indicators of China's apparel industry have seriously declined, and the negative effects of high inventory have been expanding.

Although the latest data of clothing enterprises are different from each other, the industry generally believes that

and

There are new stages of change in the way of production organization and competition pattern.

Although the pace of garment industry in China is still slowing down in 2015, there is a great momentum for growth.

"The high inventory crisis in the clothing industry is over."

In an interview with this reporter, Ma Gang, an independent critic of footwear industry, expressed optimism about the future development of the clothing industry.

Ma Gang said that during this round of cold winter, garment enterprises went all out to inventory, and also had a deep understanding of the cause of the crisis, which is conducive to the adjustment and development of the whole industry in the future.

After the emergence of the inventory crisis in the apparel industry, the industry summed up this pattern and pointed out that this order pattern played a negative role.

In this regard, Li Ning Co brand relations director Li Wei also said that in the past, industries rely too much on wholesale.

The mode has already met the bottleneck. From the perspective of the development of the industry, the retail oriented business mode is inevitable.

The industry pointed out that after the current inventory crisis, the apparel industry has been

With the adjustment of consumer demand, the strategy of designing marketable products and flattening channels to reduce profit distribution intermediate links and integrate supply chain to shorten the time of front end design to terminal shelf time has gradually changed the previous futures order system.

Face clothing

There are many differences between them, Ma Gang said. Because of the different strategies adopted by clothing enterprises after their own resources and high inventory crisis, the results are different.

But in general, the domestic apparel enterprises' inventory arrangement, channel adjustment, internal promotion and

The strategic adjustment such as differentiation has achieved initial success, and the industry is gradually getting warmer.

At the same time, Ma Gang stressed that compared with the extensive development of extension and expansion in the past, garment enterprises should achieve more healthy and lasting development through measures such as management innovation and mode adjustment.