Let'S Take A Look At Today'S Micro-Blog Hot Search List -- UNIQLO!!! What Happened?

Recently released the first three quarters of 2015 (before May) earnings report, the results showed that group revenue grew 24% to 3 billion 270 million dollars, profit growth of 36% to 230 million U.S. dollars.

The Chinese and Korean markets contributed most of the profits, and Japan and Europe and the United States did not work well.

UNIQLO's performance was good. It had increased its turnover in 2009 when the market share of Japanese department stores dropped by 10%.

In fact, customers have a good impression of UNIQLO. They like the simple decoration and considerate service of the physical store, especially the high cost performance of costumes, all of which have hit customers' demand points.

Back to the history of UNIQLO, it has taken more than half a century to go from a small clothing store selling a suit in Yamaguchi to an internationally famous brand, and UNIQLO. However, no one will be able to distinguish the fast fashion of UNIQLO from H&M, ZARA and so on. It can easily identify the difference from them -- the quality of considerate service and clothing.

Compared with the obvious fashion sense of H&M and ZARA, UNIQLO has a unique Japanese style design, but it is obviously praised by Chinese customers.

Compared with much more fashionable designs, UNIQLO's insistence on basic funds is obviously easier to get into the hearts of customers.

In fact, the feeling is that UNIQLO North America CEO Larry Meyer once said: "UNIQLO just wants you to feel warm in winter and keep dry in summer."

Such appeals are easy to hit the basic needs of customers. The most basic reason for dressing is warm in winter and comfortable in summer.

So UNIQLO has done enough work on the fabric.

UNIQLO first started with a fleece.

In the 80s of last century, the cost of making the fabric was very expensive, and in 1999, UNIQLO invested a large sum of money to reduce the cost and make it produce in a large scale, causing many people to buy crazily.

Then, after that, make HEATTECH underwear that is warm, and finally light the down jacket in winter.

These are the development of UNIQLO from the basic demands of human beings on clothes.

So people who like UNIQLO are basically saying that UNIQLO's clothes are comfortable and the price is not expensive. A shirt less than 200 yuan can meet the needs of the daily work of the party, and the winter jacket is light and warm.

None of this reveals customers' love for uniformed clothing.

"Even if we pursue fashion, occasionally we need good quality basic funds.

UNIQLO is very clear that the basic design of both quality and style is very popular.

Some people say so.

At present, UNIQLO has not stopped its progress. In fact, they are very dissatisfied with their development in Japan and in Europe and the United States. Once the director of UNIQLO creative director interviewed the company's brand image in the interview, he said: "the most important thing is how we can show our brand, our company and our products to customers.

I don't think we have done that yet.

We are working hard to expand our business and store network.

But at the same time, how can we convey our brand story and product story?

I think this is the key. "

Ryui Masashiya, founder of UNIQLO, said they wanted to provide customers with comfortable clothing based on Japan's simple, quality and durable values, so that people could live a better life.

I wonder if UNIQLO can really speak well in the future.

Well, after all, the company that insists on low price, clothing making and material is the best company.

After all, everyone's wardrobe still needs some comfortable basic clothes to match with fashionable clothes.