What Does Running Heat Bring To China'S Sports Market?

China's sports market has stabilized since last year. The situation in the whole industry was not very good, but with the rise of the running boom, the demand for professional sports is increasing.

The Xiaobian of the network introduced to you the running of the Chinese Tropical sports market, the share redistribution.

Our consumers have also made progress in developing their sports lifestyle from developing countries to developed countries, which has led to an increase in consumption of sports products.

Under the background of a certain degree of growth in the industry, the sports market competition pattern is gradually being rewritten.

Footwear industry analyst Ma Gang said that the sports market has not changed much, but the market share is redistributed, the stronger the stronger, and the market concentration is higher.

He predicted that there will be only five or six brands after the twenty or thirty brands in the future market.

Sports

CEO, Zhang Qing, an expert and key sports consultancy, also believes that there will be more room for future brand growth with professional foundation, but some brands will not get better and will be eliminated. The brand concentration of this industry will be strengthened.

It is understood that what he described as "selling sheep's head and selling dog meat" mainly refers to the two or three line brand, which is a sports brand, but more leisure oriented route, the product differentiation is not obvious, the research and development investment is insufficient in the functional function of sports, and it is weak in shaping sports culture and brand influence on consumers.

According to his estimate, the industry concentration will be further improved in the next 5 years as of 2020.

In this round of industry concentration, these experts believe that the international first-line brand will continue to expand its market share with its own strength and maintain its growth.

For example, Nike's 2015 fiscal year results show that the Chinese market has gained growth again, and its revenue in China during the reporting period was $3 billion 67 million, an increase of 18% over the same period last year, contributing 10.02% to Nike.

Traver Edward, President of Nike brand, said at a conference call: "China.

The outstanding performance of the market in fiscal 2015 proves that our strategy has worked and has returned to the stage of rapid growth.

We have improved the profitability and production capacity of our partners and wholesale partners, and the stock market in China has returned to its normal level.

It seems that the running craze not only brings physical and mental health to the public, but also has a considerable impact on the sports brand market.