Original Brand Designer Xie Fang: Focus On Original Design And Make Interactive Private Customization.

On the first day of the Shenzhen exhibition, we welcomed the designer Xie Fang, the designer of the original designer brand Fannyxie of the Hangzhou designer's original base, and Xie Fang, who took the shape of Peach Pink Decal dress, with the gentle and tranquility of Jiangnan Water Town, just like an old woman who was reading the books on the water tower on the water tower, and Wu Nong's soft language, but Xie Fang, who had a heart in her heart, shared with us the great support of the designer's original base in Hangzhou.

And the current attempts and prospects for interactive private customization also make us increasingly expect the maturity of such an era.

1. please briefly introduce yourself and your brand.

Xie Fang: Hello, everyone. I am Xie Fang. My brand is Fannyxie, and it is also a brand of the original base of Chinese fashion designers.

This time we have a exhibition area on the base of the exhibition, called "the original base of Chinese fashion designers", and my brand is also in it.

My brand style is simple and Chinese style. It also stems from the preference of fabrics and materials for cotton and linen and silk. I want to reflect the slow rhythm and slow pace of slow life through such fabrics.

My personality is quiet outside, but my heart is really impatient, so many times I want to settle down and bring you a more peaceful feeling.

I want to express my feelings through my favorite cotton linen fabric, reflecting a kind of Jiangnan style cotton leprosy, the feeling of a relatively small woman.

2. there are also many designers coming to the exhibition. Where is the difference between the original base of Hangzhou designers and other exhibition groups?

Xie Fang: distinguished from other designers, the advantage of our base is obvious. Our designer is a collection of entities, not just the collection of online Internet, but the entry of entities. Our platform has 20 thousand square meters of space, which provides designers with studios and original works, so that we can have a fixed place.

At the same time, the platform also provides us with suppliers, providing raw materials for us to make, our later services, for example, the design of our products to the platform, there will be many channels for the platform, which can provide our production, sales and other outsourcing services.

In this way, as a designer, I will be more relaxed.

As long as I do my original creative design, I can introduce and display my own works to my customers.

This is the biggest difference that I think of this platform.

In other places, a series of clothing materials, production schedule and other links need to be followed by ourselves. This requires considerable energy and physical strength, and finally, we may have to bury some of our design points in a series of business activities.

Our base emphasizes a concept that the designer is original and embodies the designer's work. Our base is doing very well.

3. when we mention Hangzhou, we will think of Longjing, think of West Lake, and think of Lei Feng TA and the white lady.

How did designers in Hangzhou integrate Hangzhou's urban aesthetics with fashion and fashion?

Xie Fang: according to the characteristics of the city, I am in Hangzhou, I can feel the culture of Hangzhou tea and the culture of silk. In front of me, I mentioned my brand, and I think of cotton and linen, silk fabric, and I like the slow pace of life. I want to make her into something I like, combine the characteristics of the city into my clothes, and my works will be more elegant and women, wearing my clothes, walking on the edge of West Lake, will be more beautiful and more agreeable.

4. what is the purpose of attending the exhibition?

Xie Fang: first of all, this is the first time our base has appeared at such a large-scale exhibition. We hope that people from all walks of life can pay attention to our base, because we are real designers gathered together to do one thing.

The second idea is to take a look at a large occasion with a learning attitude and hope that we can go further in the future.

5. what are the initiatives of Hangzhou in training designers?

Xie Fang: our base has great support for designers. We have regular fashion courses, work with POP, hotspot network and other trend network to give designers some lectures on fashion trends.

In terms of version, we have cooperation with ESMOD college in France. In our own personal promotion plan, we can also apply to the base for personal study, personal study, ESMOD college in France. For designers, it is the palace of academic circles and the place we are looking forward to.

6. now many designers are trying to cross the border. Will your own brand try to cross the border in the future?

Xie Fang: This is what I expected.

Now the works are more open to the public. In the future, I also want to use my own style to let some of the public life go to personal customization, and put private customization into life.

We can face face-to-face with consumers directly. Our base designer integration platform has an experiential shop. In the experience store, we can refer consumers' messages to designers, and designers will make private customization according to the requirements of customers.

6. what is the difference between private customization and high-end private customization?

Xie Fang: the private customization here can actually relate to our current Internet O2O. Our base has cooperation with Internet Co. Every experience hall in the base has 3D fitting and magic mirror function. Our clothes are not only displayed on the Internet and displayed in the physical store, but also through electronic software, enabling consumers to see more designer's works. They can select large quantities of clothes, do not need to go to the fitting room to try on them, and can reflect the image effect when they dress. When she is very satisfied, she can try on the shop entities and try to make a deal if she likes.

At the same time, she can also comment on her personal preferences.

For example, there may be ten customers in my brand who have comments on this dress. I will interact with people who like my works. They can involve their thoughts in my design, which can reflect a kind of private customization.

We can put the very high-end private customization into practice.

Take me personally, going out to buy clothes will be more painful, because the design will be tangle with some small details, my little sisters sometimes will mention, I like this color or profile, may not like this fabric, want to combine to change.

In the future, our consumers can interact with designers through the Internet, which is equivalent to making private customization for consumers.

As for the topic of customization, we have much more ideas and long journey. In the early days, we gave our original originality to consumers and let them feel that later, after communication and interaction, we would seize every consumer's different preferences or different styles that she wanted to show. This is also the way for our designers.

Because everyone is now more and more demanding of their personality, how can we go to the streets and distribute their personalities? This is the direction our designers can take in the future.

If I want to go out, I want to be different from others.

The advantage of private customization is that I can connect my family and my sister's preferences. Through details, small tassels, flowers and crafts, it can be used in different clothing, profile, children's children's clothing, family's clothing, and through small color system and detail splicing, a family type private customization will be formed.