If We Solve The Awkward Situation Brought By The Crash Shirt

With the improvement of living standards, people are increasingly pursuing individualized lifestyles, like costumes with strong design styles and distinctive styles.

"The clothing industry will face a new shuffle, and the original design brand will win the world."

The embarrassment of "bump shirt" makes more people realize the value of original design, and "original design" is more and more favored by consumers.

The original design brands, such as "split silk", "Yin man" and "fireworks", are the first to seize the market share with keen sense of smell.

Then, other costumes followed suit.

In just a few years, the domestic original designer clothing brand appeared blowout.

However, how to emerge among many competitors is a thorny problem for many original designer brands.

The soul of original design brand is soul.

With the rapid maturity of China's consumer market, the pformation from "luxury consumption wind" to "personalized custom wind" is an important symbol of the maturity of consumer groups.

Although you are a luxury product, the same volume of garments produced on the assembly line can not meet the individual needs of some consumers.

This provides great room for original design of brand clothing.

The survey found that at present, there are more than 10000 clothing brands known as "original design", but few consumers can remember and accept them.

Iceel, the founder of the "ICEEL" original designer brand, hit the nail on the head: "the key to the original design brand is the soul.

A garment without soul can not bring charm and luster to people, just like a person who lives like a walking corpse.

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It sounds bloody and thrilling, but it is an indisputable fact.

Looking at the domestic clothing industry, 80% of the so-called "original design" is all parrot, not "star money" is "copy of peer products".

Blindly following the wind, as time passes, they lose their individuality.

"18-35 years old, from youthful vigor to maturity and elegance, this is the most beautiful age for women. They are confident, independent, energetic, enterprising, studious and knowledgeable. They reveal the perfect wisdom of modern urban intellectual femininity."

The brand name of ICEEL is taken from the initial letter of "Independent", "Confident", "Energy", "Enterprising" and "Learesly".

When female friends wear "ICEEL" clothes, they instantly become the fashion queen, the pride and charm from inside to outside. This is the essence of the original design of "ICEEL".

When European style meets Chinese characteristics, it fits the market skillfully.

If you want to use a few words to summarize the "ICEEL" style of dress, "European style simple, Chinese practical" - these eight words are appropriate.

In fact, the European style of design has a profound influence on Chinese clothing. In fact, this phenomenon of cultural pplantation is very common in the new century of fashion industry.

There are countless brands that adhere to the style of "European original design clothing". However, according to statistics, such clothing is also far ahead of Taobao and Jingdong.

"European original design clothing" brand in China seems to be somewhat "acclimatized".

Why can only "ICEEL" stand out?

The costumes of "ICEEL" are good at rubbing Chinese body characteristics with western style tailoring and design.

Britain's sophisticated business style, elegance, and temperament of China are refined and restrained, with both the atmosphere and sophistication of European brands and the introverted and gentle features of Oriental costumes.

Looking closely at the "ICEEL" dress, there is nothing but the expression of "comfort truth".

Usually it is too large to copy the European design and type, and the clothes made are not suitable for Chinese petite body materials, nor are they suitable for Chinese people's temperament and lack of Chinese implicit and introverted. The most successful part of ICEEL lies in the fact that she is deep in the real needs of domestic women. In the process of design, she not only takes into account the shape and temperament of domestic consumers, but also takes into account the fact that clothing itself can really shake off the constraints and pursue the beauty of the domestic women at the same time, and at the same time, it can really comfortably lower the basic needs. Every dress is made by adopting the formal "Chinese size", which perfectly integrates the clothing's temperament, soul, practicality and comfort. As we all know, pure European style clothing styles or "simplification" or "excessive", and Europeans physical and body proportions are very different from China.

Originality is the most effective way to endow fabric with vitality.

The application of ICEEL to raw materials is also very exquisite. Most of the materials are Chinese fabrics, such as cotton, wool and silk, which are comfortable, practical and design.

Unlike other peers, "ICEEL" is not eager to promote. Word of mouth is the best advertisement. At present, more than sixty percent of "ICEEL" customers are from old customers.

"High-end customization is the inevitable trend of the future garment industry. Customers can enjoy high-end customized services through the Internet. We not only need to design clothes for Chinese people, but also for people around the world.

"ICEEL" does not hide its ambition to expand its brand, and marching into Taobao is the first step on the "ICEEL" brand online journey.

The successful experience of "ICEEL" is worth considering in the same industry.

When people already know how to produce, the next step is how to create their own fashion. We believe that a firm creative idea that not only follows fashion, but also creates fashion, is the original power that the original brand can attack and dance gracefully.