"Sanlitun UNIQLO" Is Playing The Bad Brand To Borrow Each Other'S Unique Strategies.
Advertiser: Classic event marketing case, I see.
How can you see if Internet events are built by enterprises or naturally happen? If you pick up a cell phone with sex videos, why do you not write "fitting room sex video" while uploading, and mention "Sanlitun"?
Uniforms
"The noise inside is only a faint mention!
Cock wire: Wow, there are Lu in the evening.
Good person: two people have been human flesh, WeChat micro-blog has found, the micro signal is as follows: XXX
Speculators: for private chat, WeChat pays 2 yuan.
Shareholders: hurry up and buy his own UNIQLO store, tomorrow's trading limit!
What is "no marketing" is the best marketing! What is called dry goods people? What is Internet + and Internet thinking? Any marketing strategy is kneeling before UNIQLO tonight. 12 million of the advertising fee is so easy to save, and H&M and the fire.
ZARA
。
At present, there is no evidence that this event is the planning of UNIQLO, and as a benchmark brand of light fashion, UNIQLO has always been in the leading position of the industry, but in fact, it is totally unnecessary.
But things are so ingenious that some of the hotspots should be blocked.
Now, tactful
Advertiser
The slogan has changed to "I'm not in UNIQLO, I'm on my way to UNIQLO!" or "I'm waiting for you at UNIQLO".
Therefore, the brand that truly understands social marketing will not miss this opportunity.
At present, 3 brands have taken the corresponding advantage.
So far, no other brands have borrowed copies.
In fact, most of the UNIQLO itself should take advantage of the situation, and issuing a statement can lead to the two spread.
Of course, UNIQLO may have to wait until the end of the whole event. After all, the pmission cycle of the Internet is 1-3 days. It is too early.
Second, we should take advantage of Zara, HM and other clothing brands.
Waiting for the new war.
The third is beauty.
Accidentally saw the original video, because the photos show that the shooting software is beautiful, so you know...
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