Comme Des Garcons Is Not Just A Face Peach Heart. Do You Understand?

Comme des Garcons is French, Chinese translation, that is, " Like a little boy. " The brand name is Japanese Kawakubo Rei Kawakubo's positioning and naming of her clothing brand. Wakubo Rei (English Name: Rei Kawakubo), the Japanese female designer who developed in France, spoke directly to the local pop and design concept with "Comme des Garcons". The unique avant-garde image, which combines the concept of East and West, is the reason why Wakubo Rei is known as an "alternative designer". Wakubo Rei (Rei Kawakubo) is also a fashionable godmother in Japan, and is known as "Ling Shi Tai" by countless friends.

Comme des Garcons in Chinese eyes

Wakubo Rei PLAY series trademark

CDG includes many series.

Among them, the PLAY series is well known, that is, the trademark we are familiar with: Grimace peach heart logo 。

In addition to the PLAY series, CDG also includes Comme des Garcons Speedo, Comme des Garcons TAO, Comme, Garcons, DES, and so on.

Wakubo Rei's dress show

Wakubo Rei is more than just PLAY

Wakubo Rei treats Japan's quiet and elegant traditional elements. Solid geometry model Asymmetrical duplication of innovation and tailoring, plus the neat lines, presents an ideological aesthetic feeling, just as she named the brand "Comme des Garcons" in general, creative! COMME des GARCONS is a famous brand of European design circles famous for women's wear. It has long been known in 1980s. Now, in the Vintage stores of some big domestic cities, the average price of clothes of Wakubo Rei in the 80-90 years is up to 5 digits. 1, it belongs to the COMME des GARCONS PLAY series, which was launched in 2003. (excluding the main line of men and women, Wakubo Reimo owns a total of 12 sub lines), and the heart shaped eye doll of PLAY is designed by the illustrator Filip Pagowski, launching Polo shirts, tee and shirts.

Wakubo Rei's unique store design

Each product line is full of fashion brands (from clothing to shoes to leather products), and there will be numerous sub lines and joint products under the banner, so that they can make big money with simple products that do not require much effort and rough products. In the commercial brand range, Operation of CDG It is excellent, has launched a number of product lines, including the relatively simple line of PLAY technology, business has been very popular, the most powerful than the brand's value and image has not been much damage, but has aroused a large number of votes of Chinese consumers.