Interpretation Of The Three Ways Of Self Rescue Of Physical Retail

Compared with the electronic business platform, retail entities with less sense of crisis will expand all channels and increase experience formats as a way to deal with them.

Although Tmall, Jingdong and other electricity providers have overall layout on the overseas market and down to the grass-roots rural areas, but in the future, after pformation and optimization, they can own their own industries, and they will have more prospects for the traditional enterprises that control quality and price.

In the top eight of China's top 100 retail list in 2014, with the exception of Tmall, Jingdong and other pure e-commerce platforms, virtually no online retail platform is available.

The pformation of line, layout of O2O projects and other expansion of full channel sales has become a way for many traditional enterprises to save themselves.

In September last year, the launch of the B2C website, the flying cattle Network, was launched by the Chongqing business group. The "century purchase" officially entered the electricity supplier field. Last November, the big business group operated on the Internet and tested the water O2O project.

In addition, from the end of last year, Huarun Wan, who started the layout of the electricity supplier, finally launched the "e million" on June this year.

Huarun Wanjia CEO hung Jie said that "entity + business" is the only way for Chinese local supermarket chains to achieve sustainable viability.

Wang Bo, chief executive officer of Suning O2O, believes that the development of O2O projects by traditional enterprises is not only a channel to get through, but a two sale, which will bring more consumption points.

If the whole industry chain is well done, it will find more users' needs, and doing well in O2O will help sales.

Although the pformation line greatly reduces rent and labor costs, and at the same time, it makes up for online short boards, the industry believes that the move will not be obvious for pulling back passenger flow and saving performance.

According to statistics, last year 100 enterprises' rent expenditure increased by 10% and labor cost increased by 9.2%, down 1 and 8.8 percentage points respectively.

In the face of the impact of the electricity supplier, entity retailers find their way out, such as Yintai business, Ali, Wangfujing alliance, Bailian and Li Feng.

Besides enriching the experience format, shopping centers are more inclined to convey lifestyles to consumers in marketing activities. This also reflects the fact that physical retailing is more and more concerned about increasing their hematopoietic function, returning to consumers and commodity management.

Reporters visited Beijing Hualian Wanliu shopping center found that members of the shopping center gathered in a hall to experience lessons, learning from the professors' fans.

Beijing Hualian Wanliu shopping center responsible person said, at present many shopping malls are still relatively single sales form, Wanliu shopping center in addition to the introduction of experiential format, will regularly hold different themes and close to the community residents' experience activities, such as illustration, painting, fanning and so on, improve the member viscosity.

"Children's business is also the key direction for shopping malls, such as the construction of large children's castles, and children can collectively take a nap in them."

Guo Zengli, director of China shopping center industry information center, said that shopping centers increased catering and new experience formats to cater to consumers' concerns, more phased strategies, but fundamentally lack competitiveness.

"China's entity retail pricing and commodity initiative are in the hands of suppliers.

Although the domestic retailing industry is unable to achieve the real buying system, it should adopt its own procurement mode, but it should also control its goods and inventory, and provide professional services, and gradually return to the essence of its own business.

Wang Yao, director of the China National Business Information Center, said traditional retailers

The era of high profits is over. Retailers need to return to the essence of retail business in the future.

In order to truly win the favor of consumers, we must reduce the operating cost and provide more valuable products to consumers.

In the top 100 retail list, 7

Sales totaled 1 trillion and 100 billion yuan, an increase of 110.1% over the same period last year, accounting for 32.8% of the total sales.

In addition, according to statistics, last year, major retail enterprises including department stores and supermarkets closed 201 stores, representing a year-on-year increase of 35 compared with 35 in 2013.

For the physical store, the advantage of location is most obvious.

Although the online traffic is huge, there is a lack of offline scene experience.

Guo Zengli believes that the entity retail and e-commerce cooperation, although in a short period of time to achieve good results, but the purpose of the electricity supplier cooperation entity store is to absorb the advantages of the site to make up for its short board.

"The biggest advantage of offline stores is the flow of the end of the line. Many traditional retailers are struggling to make up for online short boards, but ignore their most valuable place traffic advantages."