Is It Possible For Us To Spend 50 Million Of The Costumes On The Program?

In recent years,

The market is not booming, especially the low-end market of casual wear is being eroded by online shopping, but Metersbonwe is not convinced, even though its performance is declining.

In the annual report of Smith Barney in 2014, the company's operating income was 6 billion 620 million yuan, down 16% compared to the same period last year. Net profit was only 150 million yuan, a sharp decline of 64% compared to the same period last year.

Last year alone, nearly 800 stores closed.

The United States wins the bet.

However, the United States still spent 50 million titles on Iqiyi's entertainment program "wonderful flower", and who did not know whether the program would be a fire.

The most popular advertisement in Metersbonwe is "fashion and fashion".

To restore its weakness, the United States should not only start its own brand, but also think about pformation.

If you go in Metersbonwe's chain stores, you will find that they also sell casual sports shoes such as Adidas and CONVERSE.

This is not a furnishings, though sporadic pairs look more like furnishings, nor is it the collapse of the United States and the sale of land to people, but it is really the brand that Metersbonwe sells.

But if you look at which one, please go round to Metersbonwe's APP "fan" order.

It can spend more money on building new APP products and spend money in promoting Metersbonwe. The naming right in the second season has also been won. Besides having the determination to pform thoroughly, it also has money.

In the evening of July 1st, the United States released more than one month's ban on its fundraising plan, claiming that it would raise 9 billion yuan.

The funds will be used for the construction of the "intelligent manufacturing" industry supply chain platform, the construction of O2O all channel platform, and the Internet big data cloud platform core project.

Despite the popular Internet phrases such as supply chain, O2O and big data, we only see the "fan" APP.

What do you want to do here?

This APP is the flagship.

"Shopping +", through the integration of brand resources, invite stylists to provide advice on how to wear, and guide users to share the experience of wearing the experience to create a mobile terminal's fashion experience platform.

To put it simply, it is a clothing business platform with community mode.

In the brand resources provided by fan, apart from the brand of its own brand, it also includes the single products and collocation of other brands such as Adidas and CONVERSE.

Zhou Chengjian, chairman of the US bond company, also stressed that Fan Yansheng has come up with a new "Internet light business model", that is, if the user can attract other people to consume under the shared design, the user will get the profit sharing of the platform.

For a company that has been established for 20 years and has gone through the golden age of the local garment industry, "Internet +" is a flood, but it is also its last floats.

If we can't catch it, it will soon be devoured.

In order to save all the way down performance and reshape the aging brand image, launching a APP with the Internet thinking is the best way to fight the Jedi.

However, in the event of Metersbonwe's popularity, the APP greatly weakened the sense of existence of Metersbonwe.

Nowadays,

PONY and other international cards are very appealing to young people.

The United States, no matter the title "wonderful flower", or pull these brands into APP, is also to curry favor with young consumer groups.

Putting these brands together with the United States and America has the effect of "playing the fox and the tiger".

But in terms of the actual effect, the other brands signed by the United States have some flavor.

From the current APP display data, Adidas brand has only 116 pieces on its shelves, but its number has exceeded 90000 times.

On the contrary, ME&CITY, the most popular subbrand in the United States, has nearly 4000 items on its shelves and only 70000 hits.

Users will have access to other more attractive clothing brands on this platform before they develop enough loyalty to the United States.

So even if the APP dance is thrived, it will not be able to effectively realize the O2O pformation on the line of the United States and the United States itself, and it is still the Taobao mode.

After leaving the offline consumption, fan became the O2O pseudo proposition of Smith Barney, which may eventually be a seller's show and buyer's show platform for brand hybridization.

But careful observation, "fan" to weaken Metersbonwe seems to be intentional.

First of all, "fan fan" is hard to think of Metersbonwe literally.

And when they did APP promotion in chain stores, they did not tie Metersbonwe with them.

From the propaganda of Metersbonwe, it is impossible for them to give up their attitude towards Metersbonwe.

This may be the time to focus on building APP when we understand that our brand is not very appealing.

Maybe in the future, this APP can bring Metersbonwe alive.

Finally, it is worth mentioning that this person in charge of fan APP is Zhou Bangwei, the son of Zhou Chengjian, chairman of American bond.

Perhaps this is actually a practice for the successor of an enterprise.