Fashion Has A High Degree Of Heritage.

There is an unwritten conclusion in fashion circles: the four leading international fashion week in New York, London, Paris and Milan, which really leads the fashion trend and trend of every season. A few days ago, the fashion week in Milan came to a close. But because of the invitation of fashion brands and designers in Quanzhou, the new round of discussion about fashion has just begun.

Zhou Shaoxiong:

Fashion classics

"Clothing is a way of expressing people's feelings and is also the second skin of human beings and the packaging products of human body." Zhou Shaoxiong, chairman of Quanzhou textile and clothing chamber of Commerce and chairman of Fujian seven wolves Limited by Share Ltd, said that clothing will affect people's mood, bring inner resonance and resonance.

Zhou Shaoxiong believes that the sale of clothing is not only a product sales, but also a kind of emotional and spiritual value sharing. "Seven wolves advocate a brand full of masculinity and endless struggle, bringing consumers a brand new, valuable and fashionable way of life."

In terms of clothing products, the modern Chinese dressing style is influenced by western dress and lifestyle. The clothing brand must constantly explore the changing trend of Chinese life habits and cultural habits extended in the process of understanding and learning western fashion information and fashion fashion.

Zhou Shaoxiong believes that enterprises should understand all aspects of the trend of foreign countries, not only to see the appearance, but also to see the essence and make use of China's humanistic culture to integrate and innovate with China's extensive and profound culture. "Looking at the trend of fashion depends on the motive behind the fashion, and we can understand this motive, so that we can combine with our traditional culture's analysis of human nature, combine the traditional wisdom of human nature and the operation of the social values, discover new needs, and find out the new direction of aesthetic value."

Wang Liangxing:

Fashion is a kind of height.

In the view of Wang Liangxing, President of Li Lang (China) Co. Ltd., fashion is a kind of height. Fashion clothes, in other words, are simply popular clothes, and they also advocate a high degree of complex expression in clothing elements.

In real life, it is easy to find that many fashionable people like a simple, free and casual attitude towards life, such as simple and practical canvas, which symbolizes freedom and freedom.

Therefore, fashion clothing needs to be designed to fully integrate the relationship between fashion and art. "Artists' creativity and inspiration provide special nutrition for fashion design, and fashion provides artists with a broader exhibition platform and higher international visibility." He said that the influence of art itself on clothing is undoubtedly profound. It is easy to see traces of artistic trend from the evolution of the history of clothing. Art makes clothing brand sublime, and the ultimate goal of fashion is art.

He said that from Terracotta Army to the near future, the "immortal Van Gogh" organizer was closely associated with all kinds of art and culture. "We are trying to transform the abstract art into every season's clothing, which allows consumers to directly experience our fashion genes through the combination of backgrounds, colors, elements, patterns and comparative clothing and fabrics."

Wang Liangxing believes that clothing should stand out from the current dilemma of high quality homogenization, and fashion creativity is the only way to go. "Actually, we sell to consumers not only products themselves, but also a way of life with spiritual connotation and aesthetic enjoyment," he said.

Yang Ziming:

Integration of design and marketing

"Business and art are not hostile. Personally, I feel that the pursuit of individuality as a designer is not contradictory to the business pursuits of my business. This requires a team of business people, business ideas and leading brand designers to find a suitable combination point, and reach a consensus, which is a tacit understanding. Mr. Yang Ziming said CABBEEN.

Yang Ziming is the founder and chairman and artistic director of CABBEEN costume, and is known as CABBEEN in circles. He said: "designers have the designer's character, businessmen have businessmen's thinking, and they should constantly bump into each other. Business always looks at the market, but fashion depends on the trend. One is based on reality and one is forward-looking.

He said that the company recently joined hands to build a new concept flagship "CABBEEN 33". "We put styling and desserts into the terminal, including hairstyles, make-up, nail and other comprehensive modeling services will mix and match with fashion elements of the season, and give professional advice on the stylized coordination of details and the whole, so as to truly achieve the integration of fashion modeling."

He believes that cross-border cooperation is the pursuit of consumer fashion, and should be a comprehensive pursuit of a sense of quality permeating all aspects of life. "Only with more and better enjoyment of life can we understand our consumers and provide them with the clothes they need for their lives."