Why Does New York Men'S Clothing Week Choose Static Display?

Why is New York men's wear week static exhibition?

The week of New York men's wear week has been glorious. In this season, New York men's wear week, we saw the low-key design, and saw the new and interesting new designers. But compared with the previous Paris, Milan and London men's week, the New York men's wear week seems to be too quiet. Many big brands such as Tommy Hilfiger, Coach, Thom Browne and Public School all chose static display, and no RUNWAY, there is still a super brand of London in the London to attract international media and buyers to New York.

Why do we all choose static exhibition? Choosing static exhibition will not affect New York.

What is the future development of Zhou and its influence today?

First, celebrities still have influence.

The American Fashion Designers Association estimates that 3000 people will attend the men's wear week this week at Clarkson Square Studios in Clarkson, where 500 of the official media and retailers are registered, and a small number of them will be absent for overseas.

Most of the international media are sponsored by the association, and advertisers and brands also help.

Although Steven Kolb says the ultimate goal is to make them realize that they are coming.

This is the first time that the American fashion designers association made its own fashion week. Steven Kolb and his team worked hard to find the right sponsors, including the sponsorship of Amazon Fashion and the generous contributions of some American companies such as Cadillac motor (Cadillac) and new Nora watch (Shinola).

"All the sponsors we are looking for are justified."

"We are not selling dog food," he said.

For the creation of its namesake brand in 2011.

For Todd Snyder, a 4 day event means a new road in crowded women's wear week.

"It's great not to compete with women's brands."

Snyder said he started selling his designs through a showrrom in Paris this season, and in London he worked with a public relations firm.

(the designer estimates that 45% of his spring sales will come from US retailers, 45% from Japan, and 10% from his new market, Europe).

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The head row is also full of celebrities.

At the Todd Snyder fashion show on Tuesday, the stars included Victor Oladipo of Christian Slater, Joe Jonas and Orlando magic (Orlando Magic).

The NBA Cruz Dwyane Wade and Victor Cruz of the New York New York are appearing everywhere.

Two, business reasons reduce the cost of young brands.

On Tuesday morning, fashion week was unveiled by Thom Browne, which had already exhibited its brand line in Paris, and on Thursday evening it ended its own conference from Milan to John Varvatos in New York as a closing show.

Indeed, this week's schedule for men's wear presents a mixed trend. Some designers such as Rag & Bone and Tomas Maier regard New York as the first place to display their designs, and some of them have already completed this season's display in Europe.

In the past, Italo Zucchelli, the creative director of Calvin Klein's men's wear, once exhibited here. This season, the brand chose to take the overpass in Milan and put the static display in New York only.

Well, since there is such an organized men's week in New York, is he going to move the whole operation back to the United States? "The designer replied," this is a big problem, depending on the circumstances.

There are some business reasons, and there are many other reasons.

Fashion is a complex thing. "

But for some men's wear at the same time

For the young brands displayed, the two display means higher costs.

"I think men's week is of great significance to us," Matthew said. "On the other hand, it's too much pressure to do four shows because we intend to develop men's wear and women's clothing at the same time.

From a financial point of view, showing them together is more meaningful.

However, apart from running shows, we can show men and women's clothes to those who really want to see it.

He added.

Three, retain freshness and avoid "fashion fatigue".

New York men's wear week also spread to buyers and editors.

"Fatigue" made them feel like they had to rush to the Trade Shows 12 months a year.

So far, how to discharge a complete organization schedule still seems to be the best solution to this problem.

"If there is a better way, I don't know what it will be," Steven Kolb said.

"I don't believe there will be fatigue," added Ken Downing, Neiman Marcus's buyer director.

We must let the industry move.

We live in an international world. You can't do what we do without traveling. "

Next time in New York

The plan is scheduled for from January 28 to 31, 2016.

Perhaps it has to establish its position in the international fashion agenda through several seasons, but its attention to American men's wear is undeniable.

"I think this has also expanded the cultural influence."

Bruce Pask points out, "it affects education.

Young designers on campus see that they can survive as men's designers.