Why Did You Sell "Promotional Price" Promotional Card In Advance In 2015?

The clothing industry is stagnant, and business is becoming more and more difficult. What should we do?

Recently, a reporter visited a shopping mall in Beijing to see that

Sales promotions such as "seasonal price reduction" and "full court five fold" can be seen everywhere.

For lesbians who always wear less than one dress in the wardrobe, they have little immunity to shopping promotion activities.

These promotional activities have attracted everyone's enthusiasm, no matter what level of shopping malls, as long as there is a place where promotional cards are popular.

In fact, it is not only the discount sale in Beijing area, but also happens all over the country. How to face the low sales season?

Although the heat weather has just passed the time of the relatively high temperature, it is obvious that there is still some time left for the season change. But why did the major shopping malls have launched the "big price reduction" promotion card in advance?

In this regard, the reporter randomly interviewed the shoppers, "when the sale of the season discount is more cost-effective, especially some more like but a higher price of goods, catch up season discount, the same price can buy a few more.

If you buy it, you can wear it for a while. Why not? "

A consumer told reporters.

Obviously, businessmen are well aware of this mentality of consumers. Early price cuts to meet the needs of consumers can also be regarded as a good marketing tool.

A businessman introduced: "although it is now in midsummer, but the season style has begun preparations for listing.

Now the introduction of seasonal discount is still very attractive to consumers, but if it does not start to "handle" summer wear, it will lose its chance in September and October.

In addition, some businessmen admitted to reporters that under the constraint of economic slowdown and the impact of the electricity supplier, the garment industry is in recession, and business is becoming more and more difficult.

Reporters access to relevant data shows that as of December 31, 2014, 77

The total inventory of listed companies was 78 billion 465 million yuan, an increase of 4.64% over the 74 billion 984 million yuan in 2013.

According to the statistics of the China National Business Information Center, in 2014, the retail sales of 50 major large retail enterprises increased by only 0.9%, representing a 3.2 percentage point reduction over the 2013 year.

The adjustment of garment industry is "danger" and "machine".

Not only that, with the recession of the garment industry, the decline of performance, the boss's running and closing shop tides have also become the focus of the industry.

"Ahead of time."

"It has nothing to do with the current situation of the downturn in the clothing industry.

The garment industry is facing adjustment. "

Analysts pointed out.

However, in the view of Wang Zhuo, vice president of the China clothing association, the current adjustment of the garment industry is "danger" and "machine".

Wang Zhuo pointed out that the rapid development of the garment industry in the past 20 years has covered many problems.

For example, we do not attach importance to product design and development, ignoring the deep integration of supply chain.

Now the environment is not good, but forcing the clothing enterprises to seriously ponder, to think about what is clothing, what is the clothing brand should seriously do.