Chengdu Apparel Industry Working Conference Points Out The Way Of Future Development

2015 Chengdu clothing (apparel) industry conference held in the first half year

The afternoon of July 18th, the first half of 2015, Chengdu

(clothing) industry working conference was held in Jinniu District's Sufis national hotel.

Ray Tibor, vice president of apparel Limited by Share Ltd, general manager of Chengdu Yi Hua Tang Trading Co. Ltd. and Ray Tibor, Dean of Clothing Institute, attended the meeting and exchanged speeches.

Huang Wenzhang, President of Chengdu apparel (apparel) Industry Association

Professor Luo Ling, Dean of Sichuan Provincial Institute of industrial economic development

Lu Yama said China

The industry is hard to get back, and the overall situation is grim.

The overall quality of clothing industry in Sichuan is not high, and the pressure on industry competition and pformation is even greater.

Although Internet + is the trend of the times, it is not suitable for all enterprises in all industries. In the clothing industry, the afterglow of UNIQLO has not dissipated, but it can be seen from the incident.

The entity store has its existence value, it can provide the experience service to the customer, and the most essential service of the clothing industry is the customer's personal experience.

Although the industry situation is grim, the clothing industry is not without a way out. Lu Yama pointed out that only four roads can be chosen for garment enterprises to move forward.

First, invest enough funds to set up an experienced team to integrate the industrial chain and take the road of high technology and large logistics.

But this road needs strong Internet of things and supply chain support, which is not suitable for Sichuan garment enterprises, and is not a realistic development road.

The two is to take the road of single product brand.

The top brands in the international market are all single product brands. These brands rely on meticulous research and meticulous production of a product, relying on the European people's spirit of ingenuity, and the word of mouth effect that has been established after decades of precipitation.

Even in the Internet + era, new technology can not replace manual production, and the hot Internet + will eventually be implemented into physical products.

The three is to go.

The road of brand.

A good designer is comparable to a medium-sized garment enterprise. The master of international design will always gather a lot of loyal fans. Although fans' pursuit of idol is irrational, it can bring objective brand effect to enterprises.

The future is the era of fans economy. The future clothing enterprises should train world-class designers and gather more loyal fans.

The four is to customize clothing.

The real custom must satisfy the people's individualized demand. It must be a fine service based on the spirit of the ingenuity, not the so-called "industrial 4" concept.

Li Zimao, President of Chengdu apparel (apparel) Industry Association

Lei Jing, deputy director of Chengdu Municipal Commission of letters