Children's Wear And Mid End Women's Clothing Become The Two Largest Cheese In The Clothing Industry.

If you use a keyword to describe the current

The word "bottleneck" is absolutely appropriate.

Starting from OEM, the garment industry, which was released from the demographic dividend, once had a lot of scenery, but it had to be trapped in the sluggish market and consumer demand.

In the face of rapidly changing and complicated new market environment, clothing enterprises that have won the market by expanding rapidly over the past decade or more are still hesitant in the face of the wave of times, or have moved towards the more promising subdivision areas -- children's wear and mid end women's clothing.

Compared with adults

Children's clothing is more profitable and the market is growing faster.

Some industry pointed out that the average gross profit margin of children's clothing industry can be 50%, and the gross margin of some international children's wear brands can reach 200% or even 300%.

In addition, the National Bureau of statistics released data show that the annual growth rate of children's clothing industry output reached 25%-30%, far higher than the adult clothing industry: in 2014, the size of children's clothing market in China exceeded 140 billion yuan, sales in the first quarter of this year reached 40 billion yuan, and it is expected to exceed 170 billion yuan in 2015.

Driven by strong market demand and huge profits, more and more clothing brands such as Semir, Langer, Jiangnan Buyi, red dragonfly, Taiping bird and so on will reach their children's clothing field and have already tasted the sweetness.

Taking Semir as an example, the 2014 financial report shows that children's wear has become the driving force of Semir's drive to increase revenue and realized operating income of 3 billion 167 million yuan, an increase of 24.91% over the same period last year.

With the backing of capital, the listed clothing companies, while digging the gold in great quantities, did not stop in the market of children's clothing, and they were involved in the baby industry through big acquisitions.

In July 2014, Semir acquired the 70% stake in Yu Han Shanghai. Taking early education as the entry point of the baby industry strategy, it gradually realized the pformation of children's industrial integrated service providers from children's product providers to online and offline integration, and the combination of products, education and cultural dissemination.

In the same year, domestic high-end

Leading brand Langer has acquired the largest infant clothing brand Akbar in South Korea, and has become an important part of its pan fashion industry ecosystem.

Guotai Junan analyst believes that the second child policy reform, young parents' new concepts and upgrading of consumption will promote the sustained growth of children's wear market, especially the increase in the number of children in the future will lay the cornerstone for the rapid development of children's wear market.

At the same time, the industry pointed out that children's clothing market is the last blue ocean of China's clothing industry. But with the entry of famous brands of children's clothing in Europe and America, Japan and South Korea, and the emergence of new shopping methods such as Hai Tao, the competition in this industry will become more and more intense.

Pclady's 2014 white paper on women's consumption shows that women's clothing is the largest proportion of women's consumption. In 2020, the women's clothing market is expected to exceed trillion.

"Cake" is still attractive, but the trend of growth and differentiation has become increasingly evident.

In the past few years, the international luxury of China has been rapidly developing.

And the high-end women's clothing brand of Gao Kai Kai, facing the slump of high-end market demand under the influence of economic cold wave and anti-corruption wave, had to lower the noble "head", and the growth of performance has declined to varying degrees.

Such as the emergence of independent clothing brands gathered in the public market, with the entry of Zara, H&M and other fast fashion brands, the impact of fragmentation is felt.

The middle end women's clothing market is scattered and the competition is more intense. However, with the upgrading of Chinese women's consumption, the middle class population is increasing, but it maintains a good momentum of development.

Casa Blanca, the first brand of China's light maturing women's clothing, is a microcosm of the potential of the mid end women's clothing market, rising in the market's "scrimmage", and studying the toughness of grinding quality has won an excellent reputation among young people.

Compared with the international light luxury brands and many domestic brands, Casa Blanca has different advantages. Chen Yanfei, founder of the brand, said that Casa Blanca insisted on providing women with the leading price and quality lead at the high price to price ratio, seeking the ultimate quality, not only paying attention to the change of external styles, but also paying attention to the innovation of internal quality.

The product is co developed by CasablankDesignStudio and Shanghai design center, which is set up in Italy.

Tracking and looking forward to the global fashion trend, providing women with the best fashion experience and comfort, helping women display their elegance and unique vitality in their work and leisure life.

At the same time, Casa Blanca's Internet based product alternation mode and innovative service mode are relatively mature.

Chen Yanfei said that as early as a few years ago, Casa Blanca was aware of the changes in the domestic market, especially the impact of the Internet on the women's clothing industry. On the one hand, through the layout of the whole channel, it strengthened the advantages of Casa Blanca in the high growth areas and two or three tier cities in the first tier cities, and actively embraced the Internet, promoted online and offline integration, promoted customer experience offline, and narrowed the distance from customers to form a complete O2O closed loop. On the other hand, it adopted WeChat and other social media and big data technologies to fully meet customer needs, and enhanced independent innovation in clothing and cutting, so as to enhance the quality of clothing.

Next, Casa Blanca will take advantage of the trend of "Internet plus women's clothing" to strengthen cross-border cooperation with entertainment, leisure, health, film and television, and TMT, and build China's largest fashion industry ecosystem.

Shenzhen Apparel Association pointed out that the middle end

It is expected to become a sustained growth point. Chinese women's clothing enterprises urgently need to re-examine themselves, break through the bottleneck of development, consolidate their existing advantages, open up new advantages, rethink the brand business mode by using Internet thinking, reinventing brand value, respond to the new needs of consumers with new ways and means, and thus comprehensively enhance their core competitiveness, which is the top priority.