Zhang Ge, A French Chinese Fashion Designer, Has Made His Way To Beijing.

A month later, in September 1st, the exclusive brand GE NIEVA store came back from France on the 4 floor of Lafayette department store in Xidan, Beijing.

After only one year, the brand successfully entered the famous international department store. The 1987 born Chinese designer Zhang Ge can be said to be a lucky dog.

Is it really just because of luck?

In March 28, 2015, Zhang Ge's first show "Ge Ge Ge" was held on Seine River in Paris, attracting more than 400 guests from various circles, including fashion circles, media reporters, Chinese Embassy in France, and Chinese funded enterprises.

The fashion show caused a sensation in the Chinese circle of France.

Her design shows a strong European and American style, with the traditional Chinese culture of mild, air, elegance, tailoring unique, using China Radio International's report commented that "this is considered to be the highest standard of Chinese designers in recent years in France fashion show."

Subsequently, the "GE NIEVA" flagship store opened in the black area of Paris's core business district. Even during the trial period, the storefront had not been arranged well, even the dressing room was not well decorated, so guests could not wait to try it on. Zhang Ge's fashions were so popular with European and American tourists that she could not imagine herself.

From ESMOD to the fashion show on Seine River, Shanghai high fashion week.

From the age of 19, he gave up his Korean major and went to France to study in France. Zhang Ge's dream is gradually becoming reality: Zhang Ge spent 3 years studying in the famous French ESMOD High Fashion Institute in France for 3 years, and he worked for 3 years in the famous fashion brand Capsule Unsx of France. He had just won the new gold award of the WHO 'S NEXT exhibition in Paris. In 2014, she founded her own "GE NIEVA" brand. Then she held a fashion show at the Luxembourg Gardens exhibition hall and the hotel on Champs Elysees. At the beginning of 2015, she held the first person fashion show on Seine River's luxury cruise ship.

The style and growth of "GE NIEVA" was discovered by France's New Fashion Association's domestic cooperation agency, France and New Zealand, and they brought the brand back to China.

In April 2015, Zhang Ge was selected to "make a homage to China" in the Shanghai fashion week.

The other four candidates were long honored heavyweight guests: Laurence XU (Xu Jianshu) who designed the red carpet for Fan Bingbing at the Berlin Film Festival in 2007, Chu Yan, who designs Chinese dress for leaders and spouses attending the Beijing APEC conference in 2014, Grace CHEN (Chen Yehuai), a famous Chinese designer of the world, and Marry Ma, a celebrity, designer and model in the fashion circle.

Zhang Ge and the four representatives of Chinese designers, who were introduced by France New International, appeared in the "Shanghai custom week" and became the youngest of the 5 guests.

This is the first "Shanghai custom week" sponsored by the Shanghai International Fashion Federation. Zhang Ge's Chinese ink painting style is fashionable and exquisite. It is very popular and is favored by many fashion circles.

Zhang Ge will still be a little upset when he is surprised. After all, at such a professional level, it can be very rare to learn from these famous long-term predecessors.

But it was the trip that made her determined to return home and put her career back in China.

She said that French girls seemed to have a natural look at fashion modeling, while China needed more and better fashion designers.

After nearly 9 years of absence, Zhang Ge returned to China with the brand "GE NIEVA".

She thinks fashion designers can change the social appearance, make people dress more appropriately and let others see more physical and mental pleasure.

This is the social responsibility of a fashion designer.

China France star recognised and invited to Beijing's Lafayette department store.

So in early July, Zhang Ge returned to Beijing.

Take this as a new starting point for your career.

When the reporter asked her if she had thought about the difficulties or challenges she encountered in the country.

Zhang Ge said, "once, a girl came to the store to look for me.

The girl said I thought I was very cold before I talked, and I thought I was quite approachable when I came to contact, but it was a bit of a cannibalism. It was very suitable for designers.

She said that the fear of China's environment would make me vulgar.

But Zhang Ge is fully prepared for this. She is looking for partners to find professional management talents. She just wants to design well.

People who just met Zhang Ge would feel that she was beautiful, quiet, and calm. She knew for a long time that she worked hard like a three niangs, not only sleeping and sleeping, but also decisive and resolute in her decision making. She even loved the fashion design.

Obviously, you can eat on your face, but you need to spell your talent.

This sentence describes those who are tall and hard.

Seeing Zhang Ge himself, you will understand the meaning of this sentence even more.

We can call such a person "fireworks of the world".

As a soon after designer brand, and has not even hired a special public relations director, "GE NIEVA" clothing has quietly appeared in various fashion magazines, and is loved and chosen by many Chinese and French stars.

At the closing ceremony of the eighteenth Shanghai International Film Festival, when the famous actor Lei Hao presented the award for the current film king Deng Chao, Lei Hao, who appeared on the big screen, was dressed in "GE NIEVA" brand printed dress.

Zhang Ge is often told by friends that a certain host is wearing her clothes on TV.

According to incomplete statistics, as far as we can see, there are Aya, Yuan Shanshan, Chen Derong, He Jie and Hai Lu on this list.

Just a few days before returning to Beijing, the French Television Group's FRANCE O channel magazine is still shooting blockbuster for "GE NIEVA".

In the past year, "GE NIEVA" has been invited to many fashion week at home and abroad. In Paris, Beijing and Shanghai, in the major department stores, such as old Buddha's department store, Beijing raffles, Beijing China World Trade Center, Beijing Joy City, Shanghai port Hui Heng Long, cooperate with many design shop stores, "GE NIEVA" has also been well received by consumers of both France and China, often selling goods out of stock, making her anxious and happy, because she must be forced to expand production.

The opening of the store in Xidan, Beijing, marks the "GE NIEVA", which provides a richer and more varied choice for Chinese consumers.

There is a beautiful poem "Let life be beautiful like summer flowers" in India poet Tagore's "flying bird collection". It is plated by the writer Zheng Zhenduo to "make life as beautiful as summer flowers". It seems that it can be sent to Zhang Ge, which is exactly the portrayal of her wonderful life picture.

Her story is just beginning.

Reporter: French fashion master Pierre Cardin said, the personality of fashion designers is very important. Works should be identified. Are you inspired by art, feelings or life experience?

Zhang Ge: Inspiration from all sides, sometimes walking on the streets of Paris, I heard people say that a philosophy of life can be my source of inspiration. In the 9 years of my life in Paris, I have changed a lot and deeply influenced my design. So my design has a strong European and American style, but I am a Chinese girl, so in the design, it naturally reveals the characteristics of Chinese girls.

In my opinion, Chinese women are more gentle.

So my brand style is unique in atmosphere, elegance and tailoring.

Reporter: in recent years, it seems that minimalism and pragmatism are very popular. For example, Wang Daren's brand, have you noticed this style, or are you aware that they are close?

It seems that your clothes have the characteristics of simplicity and generosity.

Zhang Ge: Wang Daren's works are very good, but I have to maintain my personal characteristics.

I studied women's clothing in the Fashion Institute 2 years ago. In the last 3 years, men's clothing, which is known by people in this industry, has higher requirements for the latter. The details of men's suits are much more detached, including the structure of men's trousers, the belt and so on. Women's clothes can be locked. Men's clothes need to be wrapped up in cloth. They also need to be very beautiful inside.

Reporter: Why did you choose to open a brand store in Paris's Mar district?

Zhang Ge: because the Mar district is the most famous designer brand in Paris, I always want to open my own shop here.

It's also a coincidence. When chatting with a friend, he heard that the shop was going to be pferred, so he immediately decided to rent it.

Reporter: China's market share is favored by the whole world. What do you think is the uniqueness of your brand?

How much proportion of Chinese elements and French elements occupy?

Zhang Ge: uniqueness lies in the fact that my brand prints are co operated with famous painters.

And I want to innovate in version.

Most of the time I hit the page myself.

The proportion of Chinese and French elements is half and half.

Reporter: it seems that Paris prefers Japanese designers, such as Lssey Miyake and Wakubo Rei. Do you know them and why they are more popular?

Zhang Ge: Yes, the French not only prefer Japanese designers, but also Japanese culture.

Japanese designers appeared earlier in the fashion week in Paris, so they were known early and loved early. But I believe Chinese designers are not inferior to them, especially those who have studied abroad.

However, the Chinese people need to learn their careful and meticulous advantages. When I studied in Japan, I deeply realized their dedication, seriousness and meticulousness.

Reporter: obviously, the fashion circle is also a quack. Young designers are not easy to find suitable display platform. So what can you do to make yourself stand out?

Zhang Ge: I can't think of any other way. I think it's good to do the work well, then let everyone see your good works.

Reporter: what is the meaning of fashion designers to society?

What is the difference between contemporary China and France?

Zhang Ge: I think fashion designers are very responsible, especially Chinese fashion designers.

The society is made up of many individuals. It is made up of people like you and me. Good fashion designers can change the social scene and make more people dress properly.

Speaking of small things can make everyone happy physically and mentally.

Walking on the streets of China, I really sigh that our people too need to cultivate dress aesthetics. They need our fashion designers too much!

Walking in the streets of Paris, you will think that everyone is thinking about wearing that shape. My French ladies are not fashion designers. But they all have a lot of research on dress styles. They represent the ordinary girls in Paris. So China needs better fashion designers than France.

Reporter: ask a layman's question, for our ordinary people outside the fashion circle, they will feel that many of the clothes can not be worn normally. What are their meanings?

How to balance the unique appearance and practical wearability of the garment market?

Zhang Ge: Gao Ding clothing is mainly made of dresses, and some occasions can only wear formal dresses, such as walking on the red carpet at the Cannes Film Festival. This is the meaning of the high order dress.

As far as I can see, clothes that can't be worn can't be called clothes.

The balance between practical wearable and unique creativity is the most important test for garment designers.

If we do this, we can call him a good designer.

How to grasp this balance is only to be able to speak and speak.

Reporter: what is the difference between French star watching show and Chinese star watching show?

Do you know how to get an invitation letter from Paris Fashion Week show?

Zhang Ge:

This website is the most authoritative. It has the latest fashion Sunday schedule.

If you want to see a show friend, just send an email application to each brand in advance, but people like Dior or Chanel can't get in the commercial.