Amazon'S Entry Into China'S Cross Border Export Market Is Booming.

In fact, in addition to Amazon, eBay, Alibaba and other electricity giants, traditional listed companies have entered the "war".

In order to better seize the "cake" of cross-border electricity export in China, Kang Ninghan said that since 2015, a series of seller support services and tools have been launched for Chinese sellers, including the launch of the all Chinese cultural operation platform on Amazon's US website and the UK website, the full range of export logistics solutions, and the support of Chinese sellers for cross-border logistics, multilingual plation, return logistics, tax and currency conversion, and so on.

Behind this is the broad prospect of cross-border e-commerce export market.

According to Chen Lifen, Associate Research Fellow of the international trade and Economic Cooperation Research Institute of the Ministry of Commerce, cross border electricity providers will become an important growth point of foreign trade.

Next few years

The average annual growth rate of trade volume will exceed 30%. In 2016, China's cross-border electricity supplier trade volume will increase to 1 trillion US dollars, accounting for a substantial increase in the proportion of import and export trade.

In July 29th, Amazon China released a number of initiatives of its cross-border export strategy "global shop".

Kang Ning Han, senior vice president of global business services at AMZN.NASDAQ, said that since the launch of the "global store" in 2012, Chinese sellers have become the main force, and sales of Chinese sellers doubled in the first half of 2015.

"The cross-border e-commerce platform chosen by domestic exporters is Amazon, eBay and Alibaba.

For foreign markets, Amazon and eBay are more dominant in consumer awareness and trust.

Amazon and eBay are different, Amazon is similar to Tmall, and eBay is more like Taobao. "

Cui Min, executive director of Guangdong cross border e-commerce industry association, told reporters.

As for Amazon's advantage in cross-border exports, he believes that it mainly focuses on two points: first, it has a large number of users in developed countries. According to the data provided by Amazon, it has 285 million active users worldwide, and the second is Amazon logistics service (FBA).

Kang Ninghan explains Amazon

It means that the seller can put the goods in the operation center of Amazon at the same time, and carry out inventory management, commodity packaging and commodity distribution by Amazon, and provide a one-stop solution for sellers to provide pre sale customer service and after sale replacement.

It told reporters: "at present, Amazon is the first in China to launch the" global cargo plan ". In the future, Chinese sellers will be able to send goods to Amazon's operation center in China and link up with Amazon's overseas warehouse.

"In addition to consumer trust, logistics is also the core of cross-border e-commerce.

At present, most cross border logistics are completed by third party companies, and large-scale logistics centers will have the advantage of efficiency and cost.

AI media consulting CEO Zhang Yi analyzed the reporter.

stay

It seems that Chinese sellers' export products are also rapidly expanding.

"At the very beginning, Chinese sellers mainly sell mobile phone peripherals. Almost all the mobile phone accessories in the world are made by Chinese sellers, followed by clothing.

But after two years of evolution, we can see Chinese sellers in all categories.

Such as violin, drone, and even Tango dresses.

In the 2014 cross border electricity industry research report, the think-tank think that in addition to the traditional 3C products and clothing, outdoor, health and beauty, home gardening, auto parts and other new categories of trading volume has begun to grow rapidly.

Through cross-border electricity providers, China is changing from "world factory" to "world store".