The Four Step Difference Between Traditional Enterprises And "Internet +"

The first step of Internet +: go intermediary to form new gene O2O

The essence of Internet is a technological revolution. The purpose of technological revolution is to directly pform inefficient links.

In the original value chain, the link of profit making by information asymmetry and the profit link in the intermediary mode will be pformed first.

If you are relying on information asymmetry profit mode, it will be pformed to be particularly miserable, such as Ctrip's pformation of tourism industry, Shanda literature pformation and publishing industry, Taobao's pformation of retail industry, today's housing pformation of real estate intermediary industry, and spring rain doctors trying to pform the medical profession.

For an enterprise, the most direct pformation is to set up online channels, reorganize the original cable channels, like sunning set up cloud merchants.

This process is not only a thorough pformation of the original sales cost, but also a pformation of the original enterprise's gene culture.

However, offline channels will not disappear, but form complementary lines.

Pattern, this traditional enterprise has the inside information and the superiority.

The original sales network is not abandoned, but in accordance with the idea of upgrading the Internet, such as the formation of sales + experience + service entity network.

The second step of Internet +: the ability to form a user community with temperature.

A large number of traditional enterprises, in fact, have a fatal flaw, that is, they do not have the ability to directly serve large customers.

If it is a 2C enterprise, your sales in the past are straight run or agency channels, which are separated from customers.

Each node has a service radius, and few customers interact with each other.

The emergence of the Internet makes it possible for enterprises to directly serve large scale customer groups.

This may pose a serious challenge, that is, almost all traditional industries lack the ability to operate large scale user communities. How can this capability come from the Internet Co, or join such a group, or directly participate in such projects in equity investment.

For example, a group of AOKANG leather shoes participated in the stock market in Lanting Pavilion.

The advantage of forming a user community is to be able to hear the real response of the end-users in time and turn the users into fans. The challenge is to distinguish the difference between the customers and the users. The users have the temperature and the organizational capability of the temperature.

The third pformation of the value chain has become logical. When you have the opportunity to reach a large number of end users, who will provide the demand to them and how to produce them on demand?

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The third step of Internet + C2B will be popular.

The reason why millet is of high value is the value of rice noodles. Millet is familiar with the hobby of rice noodles, is familiar with the loyalty of millet, understands their needs, designs products according to needs, and integrates resources channels.

The real estate industry's recent ELAB venture project is also based on C2B's new house customized trading platform.

In the real estate industry that has already formed a relatively stable value chain, we will build a real estate development chain with C2B service mode, pform it, and really change the product design, development process and service mode around the needs of customers, allowing users to participate in project positioning.

The right to decide.

Real estate customization is likely to gradually open to users from the project positioning, Huxing design, refined decoration, supporting facilities, to the final price positioning process.

The emergence of such a model is absolutely the great pformation of the Internet for the entrepreneurial industry, respecting the value of everyone, and even subverting the traditional strategic theory. A new mode of mass customization has emerged between low cost large-scale and differentiated customization. When the C2B mode is on the way, you will find that the original supply chain boundaries must be reshaped, and you can't just follow the original ones.

Cooperation, you have to tear the boundaries completely, you may have to cooperate with many people, this is the fourth pformation of the Internet to traditional industries.

The fourth step of Internet +: reshaping the supply chain and forming an ecological circle.

The original supply chain must not be turned around, so we need to form a new cooperation platform and build an ecological circle.

Crowd creation, public funding.

Patterns will appear on this platform.

A company that used to be a traditional IC component has grasped this rhythm and eventually incubated an intelligent hardware platform, hard egg net. It formed a hardware innovation supply chain resource link platform. You can display your project to attract talents from the supply chain chain to serve you, you can also share your thoughts and creativity, so that experts and many geeks will escort you.

In this way, the supply chain of the entire traditional components has become a supply platform, a complete ecosystem, and the explosive space is hundreds of times and thousands of times of the original traditional mode.

In other words, how big the heart is and how big the stage is. The talent of the whole world can gather here, the creativity is gathered here, and the production capacity is also gathered here. This step is the most difficult to achieve. The greatest challenge lies in the achievement of the orientation of others. Only by positioning the achievements of others can we really bring together this ecosystem and pform the value chain thoroughly.