• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Where Do Luxuries Come From?

    2015/8/5 10:25:00 45

    LuxurySalesMarket

    After the latest financial reports, they said they were getting better, you know.

    LV

    Which one is stronger than MH and Kai Yun? Let's analyze and analyze them together.

      

     

    Kai Yun (Kering) and LVMH reported good news in July 27th and 28, two days: the first half of 2015 witnessed a surge in revenue.

    In contrast, the Franois-Henri Pinaul's Kai Yun group was slightly inferior, with a sales increase of 8% (revenue of 5 billion 510 million euros, or 37 billion 820 million yuan), and against the LVMH group of Bernard Arnault, with an increase of 9% (revenue of 16 billion 700 million euros, or 114 billion 620 million yuan).

    Among them, exchange rate fluctuations, such as the strength of the US dollar and the decline of the euro, have benefited many European luxury companies.

    According to the earnings report, two French luxury goods groups are gradually coming out of the sluggish sales period.

    What is the more effective way to get rid of it? We try to make a comparison from the following angles.

     

    Its first card competition: LV and Gucci

    LV has always been regarded as a cash cow of LVMH group. This time it has also failed to live up to shareholders' expectations.

    Although LVMH has never disclosed its own performance according to the brand, the proportion of fashion and leather products with LV as the top card has accounted for more than 1/3 of the group's revenue, reaching 5 billion 900 million euros (40 billion 470 million yuan), an increase of 5% over the same period last year.

    Among them, LV has made great achievements. The classic Monogram and new leather products have received high praise from the market, especially Chinese customers.

    Jean-Jacques Guiony, chief financial officer of LVMH, said that the turnover of Chinese contributions to LV around the world surged by 10% in the first quarter.

      

     

    As the main brand of Kai Yun group, the rebound trend of Gucci should not be underestimated.

    After experiencing "aging" and management changes, Gucci finally got out of the negative revenue growth.

    As of June 30th this year, Gucci's sales grew by 4.6% in the second quarter, exceeding analysts' expectations.

    Leather goods as

    Luxury goods

    Licensed cash cows, opening clouds also give this category enough attention.

    On the 27 day, Kai Yun announced the appointment of Grita Loebsack, formerly the Unilever global skincare executive executive, as the 6 emerging brand CEO of the "luxury fashion and leather goods department" Alexander McQueen and the Paris family.

    China's performance in the spotlight

    The luxury brands that had created two digit growth in China have been blocked in recent two years, and the impact of anti-corruption and Hongkong occupy almost all the reasons for the poor performance of every luxury brand.

    The British brand Burberry, which released its two quarter earnings in July 15th, is still bogged down.

    According to LVMH's report, revenue growth in the first half of Europe and the United States was 10%, while Japan was 8%, while other parts of Asia were in negative growth, down 5%.

    Compared with competitors, Kai Yun has succeeded in getting away from China.

    In the first half of this year, Gucci's revenue in China increased by 4% over the same period last year.

    Jean-Marc Duplaix, the brand's chief financial officer, explained in a conference call that the main reason for the increase was the price reduction strategy implemented in Asia, and that the discount strategy in China also worked well.

    Gucci offers nearly 50% discount to Chinese consumers to help clean up inventory left during the previous creative director.

    In order to cope with the decline in both the number of tourists to Hongkong and the demand for consumption, Gucci's plan is similar to that of Burberry, aiming to save costs from the rental of store rentals.

     

    Sensitive topic: price adjustment

    It is different from the price adjustment and discount of Gucci.

    As Chinese tourists flock to luxury goods such as Europe, Japan and other countries with lower exchange rates, LVMH has increased the price of European handbags by 3% in the first quarter since the beginning of the first quarter, and increased 5% in the second quarter.

      

     

    This is more to suppress the spread of huge spreads.

    Buying on behalf of

    Business.

    The chief financial officer, Jean-Jacques Guiony, once admitted, "although you see customers in the store, you can't know whether he buys them for himself or sells them to China."

    But LVMH is still not prepared to make adjustments to its pricing structure.

    Guiony said: "the price of new products may be adjusted, but we do not have any adjustment to global pricing."

    In his view, for luxury brands, price adjustment is meaningless, and this will lead to brands unable to resist fluctuations in exchange rate.

    Development of major categories

    LVMH's fashion and leather goods department has a good form, and Fendi, Cline, Givenchy and Kenzo have increased to varying degrees. Marc Jacobs and Donna Karan have declined significantly because of the brand positioning adjustment. Revenue in the first half of the clock and jewelry sector rose 22.6% to 1 billion 552 million euros (10 billion 640 million yuan); the organic growth and actual growth of the perfume and cosmetics sector were 6% and 17.4%, respectively, from 1 billion 839 million euros in the same period last year to 2 billion 159 million euros; and the revenue of the retail sector composed of Sephore and duty-free Duty 21% increased 21%.

    Although the wine and spirits sector, which is still in negative growth during the first quarter, rebounded in the two quarter, but the income growth in the first half of the year was only 2% in the Greater China market.

      

     

    Kai Yun's Bottega Veneta and Saint Laurent revenue grew by two digits.

    Sports brand

    As always, Puma dragged the group back: its operating profit fell 42.5% in the first half of the year.

    From the comparison of the above several points, do you think the two are very different?

     

    • Related reading

    2015 Home Textile Industry Business Turnover Expected To Break 110 Billion Yuan

    Industry dialysis
    |
    2015/8/5 9:35:00
    28

    Hong Kong Media: Children Have Become One Of The Four Pillars Of Shopping Centres In The Mainland Of China.

    Industry dialysis
    |
    2015/8/2 23:46:00
    30

    Luxury Industry: Fashion Economy Seems To Have Signs Of Recovery

    Industry dialysis
    |
    2015/8/2 18:06:00
    28

    Why Can European Stores Be Magnificent?

    Industry dialysis
    |
    2015/8/2 14:41:00
    22

    Garment Industry Speeds Up The Spanformation Of "Internet +" Partial Test Water To Whole Industry Chain.

    Industry dialysis
    |
    2015/8/1 13:52:00
    28
    Read the next article

    Adidas Grabbed James With $Two Hundred Million And Nike To Expand Basketball.

    In recent years, Adidas has been developing and showing its ambition. In recent years, Adidas has been robbing James Harden from Nike with its $two hundred million shoe contract, and is committed to expanding the field of basketball.

    主站蜘蛛池模板: 亚洲黄网在线观看| 国自产拍在线天天更新91| 国产三级小视频在线观看| 国产亚洲人成无码网在线观看| 亚洲av永久无码精品三区在线4 | 中文字幕成人在线观看| 色综合蜜桃视频在线观看| 日本肉动漫无遮挡无删减在线观看 | 精品久久久久久无码中文字幕一区| 成人啪精品视频免费网站| 午夜一区二区在线观看| 久久精品国产99国产精品亚洲| 国产精品白丝在线观看有码| 最新国产精品亚洲| 国产又猛又黄又爽| 久久久久久夜精品精品免费啦| 色噜噜亚洲男人的天堂| 怡红院色视频在线| 他强行给我开了苞| 一级做α爱**毛片| 男人都懂的网址在线看片 | 乱小说欧美综合| 香蕉久久精品国产| 成在线人免费无码高潮喷水| 十三以下岁女子毛片免费播放| √8天堂资源地址中文在线| 激情综合网五月激情| 国产精品看高国产精品不卡| 二级毛片在线播放| 色综合色综合色综合色综合网| 很黄很污的视频在线观看| 卡通动漫精品一区二区三区| 中文字幕不卡免费高清视频| 看免费的黄色片| 女人让男人免费桶爽30分钟| 亚洲色成人www永久网站| 1213孕videos俄罗斯| 欧美激情另欧美做真爱| 国产日韩AV免费无码一区二区| 久久久久国色AV免费观看性色| 给我个免费看片bd|