UNIQLO And Disney Launch "MAGIC FOR ALL" Global Strategic Cooperation

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When accelerating the internationalization strategy, the Chinese market and Chinese consumers are still the most important part.

In August 3rd, the Japanese clothing brand UNIQLO announced the upcoming

The company launched the global strategic cooperation called "MAGIC FOR ALL".

This cooperation will include exclusive design of goods, creating concept stores and providing consumer interaction experience.

It is understood that on August 14th -16, Anaheim, California, during the Disney D23 exhibition, UNIQLO will set up a concept store and issue the first batch of MAGIC FOR ALL series products.

These products include exclusive cooperative design of UT, advanced light.

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And Mickey plush toys made from fabrics such as UNIQLO fleece and flannel.

The first collaboration between UNIQLO and Disney started in 2009, when the brand first launched UT series T-shirts printed with Mickey and Minnie's Disney Classic logo, and is popular around the world.

As a result, the cooperation between the two sides extended to the series of Wei Yi and coat.

According to UNIQLO, the design of Disney characters will appear in the senior light down jacket, fleece series, flannel shirts, umbrellas and plush toys this fall.

In the launch of this cooperation, UNIQLO specifically mentioned that the MAGIC FOR ALL products and interactive experience will arrive at Shanghai UNIQLO Disney concept store at the end of September.

It is revealed that the five floors of the flagship store will be renovated into the style of Disneyland and provide Disney, man Wei and Star Wars theme products.

According to the view of the North Institute of Commerce, it is far from the main thrust of this strategic cooperation to put cartoon patterns on clothing.

Behind this is the goal of UNIQLO's global expansion ambition.

Okazaki, a senior executive vice president and chief financial officer of fast marketing group, said that the group's medium-term vision is to become the world's leading apparel retailer brand.

He predicts that in the autumn of 2015, the overseas stores of UNIQLO brand will exceed the number of domestic stores.

In recent years, UNIQLO has stepped up its expansion in the Chinese market.

Data show that as of the end of 2014, the total number of overseas stores reached 633.

Overseas markets contributed more to UNIQLO and parent companies than the local market.

Not only will China set up the largest flagship store in Asia, but two stores planned in Toronto, Canada, will open in 2016.

More importantly, as we all know, the Disneyland will be officially completed in Shanghai at the end of this year, and the deep cooperation between UNIQLO and Disney is not unrelated.

Insiders say that the Chinese market plays a very important role in the so-called overseas market of UNIQLO.

According to the latest data, as of May 2015, the sales revenue of XXX group was 13481 billion yen in the first three quarters, an increase of 23.9% over the same period last year, and operating profit increased by 35.5% over the same period last year.

Overseas market revenue increased 47% to 481 billion 800 million yen, and operating profit increased 55% over the same period last year.

Among them, the Greater China region and the Korean market have become engines of growth.

In other markets, the European market lost net profits and the US market deficit continued to increase.

"I hope that cooperation between UNIQLO and The Walt Disney Company will further boost the sales of UNIQLO in China.

The two companies will jointly design a series of Disney - themed clothing and other products and sell it in the uniqo store.

He believes that despite the sluggish sales of luxury goods in the Chinese market, but the clothing consumption of public positioning continues to grow, the market of UNIQLO products priced at $5 T-shirts, 10 dollars polo shirts and 30 dollars jeans is still strong. "The development trend of UNIQLO's China business is very smooth," said Naga Ryui, chief executive of the fast retailing group of UNIQLO, and expects the Chinese market to drive the growth of the entire group business.