Decoration Related Matters Of The Clothing Store
For a clothing franchised brand, terminal store decoration design can not be ignored, because terminal store design and decoration not only affect the interests of the brand, but also have an impact on the development and extension of the brand.
As for clothing stores, the decoration design of shops should not only reflect the characteristics of the brand, but also show the brand concept and cultural connotations.
In order to be consistent with brand image, how to decorate the clothing store?
There is a flow line for the regional setup of clothing franchisees, which allows customers to enter the door and go out, and follow the direction of product display, consciously watching the products, and there is no dead corner of product display.
The design of this area is obviously different from the fitting room and rest area, but at the same time, it must form a whole.
Let customers know as much as possible about all products.
Brand clothing stores should have a rest area, which is convenient for those accompanying people to relax and allow shoppers to stay in clothing stores for longer.
Therefore, the rest area should be fashionable enough to show a sense of ease.
There is also POP advertising, which is one of the essential ways to promote brand in clothing stores.
The product showcase is a very important part of the whole store display. The quality of its display cabinet is directly related to consumers' impression of the brand.
The choice of clothing showcase should be coordinated with the concept of color and brand, and also be able to foil and render products. Of course, we must keep up with fashion trends.
As a clothing store, the fitting room must be indispensable, and the fitting room is not large but fine.
Fitting room is the key for customers to buy products, not only customers, but also customers.
Try them on?
Clothes are also places for customers to feel products and think.
Therefore, the planning of the fitting room must be ventilated, the air should be circulated, the hook should be prepared, the color and lighting of the wall should also be emphasized, so that customers can feel warm and natural when trying on the clothes.
The cash register is also an important part of the clothing franchisee's space.
The decoration design of the cash register should be in harmony with the product showcase, and it can play the role of decorating stores and standardizing.
At the same time, it is also convenient for checking and storing data.
about
clothing
The lighting of franchised stores is a very important element in creating atmosphere.
Be careful whether it is the color of light or the type of light.
We need to create a comfortable and commodious shopping environment for customers, so that customers can easily shop and be satisfied with the bill.
For color selection, it is best to use warm colors.
Cold tone
As a supplement, the cool and warm coloured lights create a warm shopping environment.
The facade decoration of clothing stores should be able to clearly show the brand name and logo, but also be conspicuous, concise and atmosphere. The cultural concept of the brand should also be integrated into it.
The choice and decoration of colors should be distinctly different from the clothes store next door.
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