Home Textile Exhibition Now Three New Fashion Fashion Home Textile Consumption Concept

Home textile exhibition: new elements under the new concept show the new look of the enterprise

August is a time of fire, and August is also a time for harvest.

In such a beautiful month, China's home textile industry will also usher in the annual Carnival Carnival -- 2015 China.

It will be held on August 26~28 at the National Convention and Exhibition Center (Shanghai).

The industry development concept of "new home textile new life" will also be expected by every family member with the arrival of this Shanghai home textile exhibition.

Influenced by this idea, many excellent home textile enterprises will also display new elements in the Shanghai home textile exhibition to show the new features of the enterprise.

New concept and new understanding

2015 is a special year. As the ending year of "12th Five-Year", the upcoming "13th Five-Year" and the new normal economic situation both at home and abroad have made China's home textile industry face a new situation of pformation and upgrading.

How can we promote the pformation and upgrading in depth and adapt to the new normal economic development?

The task is arduous.

Under such circumstances, Yang Zhaohua, President of the China Household Textile Industry Association, proposed that the home textile industry should aim at new home textiles and new life, take product research and channel innovation as the starting point, guide production with consumption demand, guide consumption to promote the development of the industry, and promote the pformation and upgrading of the industry.

A person who has worked in the home textile industry for many years told reporters that the idea of "new home textiles new life" will have a positive and far-reaching impact on the domestic textile industry.

The home textile industry has continuously developed a more homespun home textile product, which will fundamentally change the current situation that consumers do not know enough about home textiles products.

The development trend of the domestic textile industry has also become the exhibition concept of this Shanghai home textile exhibition.

I think it is very good and necessary to put forward the idea of "new home textile new life".

At present, the development of domestic textile industry is influenced by the economic environment at home and abroad. There are indeed some problems, and the market is not satisfactory.

However, the worse the environment is, the harder the industry and enterprise should strive to develop products from the market point of view and meet the diverse needs of consumers. This is the trend of the development of the industry, and is also consistent with our development plan of Yueda home textile.

I believe this concept can also better create a green, environmentally friendly, warm and comfortable home textile life.

Jiangsu Yueda Home Textile Co., Ltd. is responsible for market sales work Shi Ye Jian introduced this way.

Xinshen Group Co., Ltd. as an active enterprise in the domestic textile industry, which is the main linen product, will display the product according to this new concept at this Shanghai home textile exhibition.

Fan Jihong, manager of the company, said that Xinshen group has been developing comfortable and environmentally-friendly flax home textile lifestyle, which is closely related to the current development of this industry, from the environmental protection of flax raw materials to the innovation of this way of life.

Xinshen group also hopes that the concept of flax changing life can be pmitted to the hearts of more people in the industry through the high quality exhibition platform of Shanghai home textile exhibition.

Zhejiang Jie Li Ya Limited by Share Ltd brand Cheng Wei said in an interview with reporters, whether it is now the industry is advocating the new concept of home textiles development, or this new concept of Shanghai home textile exhibition, both with the product positioning and business development concept of Xiang Qihe.

Jie Li Ya, Jie means cleanliness, Li represents beauty, elegance and elegance.

This concept of enterprise development of beautiful home textiles and Shuxin life is also consistent with the concept and requirements of "new home textile new life".

We agree with this concept, and will also make better research and innovation of these products.

Cheng Wei said.

New elements and new features

The development of the new concept of industry development also demands and affects the development of the whole domestic textile industry from more aspects.

From the product point of view, the safety, comfort and intelligence of home textiles are required.

From the point of view of use, we should pay attention to the scientific and healthy consumption and use of home textiles; from the point of view of environmental protection, we should emphasize green production and recycling.

And these constantly changing and developing requirements are also prompting the home textile enterprises with ideas and pursuits to continuously upgrade and improve themselves in accordance with these requirements, create new elements of home textiles, and create a new life of home textiles.

Using new elements to put this new concept into practice has already been reflected in home textile enterprises.

In the face of the requirements of safety, comfort, intelligence and fashion of home textiles, many home textile enterprises in the industry are now innovating in product R & D and design.

This innovation has been highlighted in the Shanghai Home Textile Exhibition for the use of new elements by exhibitors.

The emergence of new elements is showing a situation of home textile enterprises flourishing.

A professional who participated in the Shanghai Home Textile Exhibition for many years explained this way.

It is more practical to analyze these new elements from the exhibition level of the Shanghai home textile exhibition.

"Jie Liya is a well-known towel brand in China. It takes part in the most important annual industry gathering. The Shanghai home textile exhibition is also an opportunity to show itself.

At this exhibition, the exhibition area will be 150 square meters. The most famous towel and bath towel products on display are the long staple cotton series in Xinjiang. I think this is the new element of Jie Liya.

This series is the product of our response to the development of the country's "one belt and one road" development.

"In the future, the market space of Xinjiang is not to be underestimated," she said. She planted cotton in Xinjiang, where he developed products, packaging and finished products.

Zhejiang Jie Li Ya Limited by Share Ltd brand Department Cheng Wei told reporters.

Fan Jihong also said that the new Shen group will bring home textile products with independent research and competitiveness at the current Shanghai home textile exhibition.

Among them, the use of new elements of Chinese flax will be an important weight for the new Shen group to win the industry's attention.

"New elements are actually some elements that come naturally from the influence of new ideas in the development of home textile industry.

In the face of new trends and market demands, the new Shen group is also constantly adjusting.

In terms of fashion trend, the new Chinese style and the new American style will be the main trend of the domestic textile industry in the next two years.

Therefore, the new elements of the new exhibition will be positioned as new Chinese style.

The theme of the sand issue and curtain cloth is tentatively defined as "mirror and water moon".

Such a wonderful Chinese name, I believe, will also trigger the new style of Chinese new home textiles.

He said.

In order to meet the new concept of consumer comfort requirements, Jie Lai will launch the long staple cotton elements at the exhibition; in order to meet the consumer's pursuit of fashion home textiles, Xinshen group will display new Chinese flax products.

At the same time, the Yueda home textile, which is well established on the road of brand, will also bring the new elements belonging to them at this Shanghai home textile exhibition.

"At this exhibition, the exhibition area of Yueda home textile is 200 square meters. In order to express the idea of unlimited extension of home textiles in limited space, our booth design has been revised.

In terms of products, Yueda home textiles will mainly display high-end dyed jacquard and jacquard products, and new elements such as natural color, European style luxury and so on are used in these products.

Natural color, fresh and comfortable, European light luxury, emphasis on taste.

I believe that the use of these new elements will be impressive.

Shi Yejian said so.

The arrival of the new concept of home textiles has promoted the continuous upgrading of home textile products in R & D and design. Various cross border popular culture and more and more mature new elements have been successfully added to the R & D and design of home textile products.

In fact, the use of new elements of home textile products has many similar elements with popular popular culture: the new Chinese style is the derivative of retro wind, and European light luxury is the representative of light luxury fashion culture.

With the application of fashion culture and the popularity of new elements, consumers are consuming fashionable products at home, and to a large extent, they are also fashionable elements in consumer products. The fashionable concept of home textiles consumption has been inadvertently implanted into the consumer concept of home textile products.