UNIQLO Uniqo Starts MAGIC FOR ALL Global Cooperation Project
And UNIQLO's life philosophy
Internationally renowned
Clothing brand
UNIQLO[UNIQLO] announced that it is about to start with Walt Disney Company.
theme
Global cooperation for MAGIC FOR ALL[for life, wonderful experience].
This unprecedented cooperation will add Disney's dream charm, heroic spirit, Star Wars Adventures and Picks's novelty to UNIQLO['s UNIQLO's LifeWear[service life.
Design series
Create new products, create special concept stores, and provide a new interactive experience between store and online consumption.
Mr. Ryui Masa, chairman, President and CEO of fast marketing group, said, "we hope to help everyone realize their dreams.
I am very glad to have this opportunity to work with Disney to lead innovation in the retail brand.
I look forward to bringing LifeWear[into my life "and combining with Disney, Manville, star wars and Picks's magic, passion and adventure, to make the world's consumers feel happy through our products, services and shopping experience.
Walt Disney company president Paul Kedland (Paul Candland) said: "Walt Disney Company since its inception, has been committed to all age groups of fans, whether in the cinema, shops, theme parks, and even at home, can experience the fantasy and wonderful, we are deeply proud of this.
UNIQLO[UNIQLO] agrees with the passion of our story. We expect the two sides to expand global cooperation and provide fans with an unprecedented wonderful experience, immersing themselves in the charm of Disney, man Wei, star wars and Picks.
UNIQLO[UNIQLO] began its collaboration with Disney in 2009, when the company first launched the UT (UNIQLO[UNIQLO) T-Shirt series with the iconic Disney role, such as Mickey and Minnie, and was popular in the world.
And through the MAGIC FOR ALL project, the cooperation products between the two sides will surpass the previous UT and the series of clothes jacket.
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UNIQLO[UNIQLO] will launch new LifeWear products from Disney this autumn, including high-grade light down garments, fleece series, flannel shirts, umbrellas and plush toys.
Besides the classic Mickey and Minnie, the theme of this cooperative product will also be extended to a series of highly sought after works such as Star Wars, Pixar Animation Studio Toy Story, Avengers and Disney's Frozen.
MAGIC FOR ALL will meet with consumers around the world for the first time at Disney D23 2015.
The Disney D23 exhibition is the largest Disney fan event in the world. The exhibition will be held on August 14-16 in Anaheim, Anaheim, California.
UNIQLO[UNIQLO] will set up a concept store during the D23 exhibition, releasing the first batch of MAGIC FOR ALL products, including a series of exclusive cooperation UT, senior light down coat and sweater.
Meanwhile, at the D23 exhibition, there was a limited edition UT designed by Disney and Pixar's chief creative officer, John Lasseter, and the exclusive Mickey plush toy made of soft fabrics such as fleece and flannel featured by UNIQLO[UNIQLO, John.
UNIQLO[UNIQLO] is the official clothing partner of the D23 exhibition, when all Disney employees will be wearing UNIQLO[UNIQLO] specially designed UT, POLO shirts and jackets for this event.
What is particularly worth mentioning is that by the end of September this year,
Consumer
Disney's concept store, which can appear in Shanghai at UNIQLO[, first experiences the fantasy world of MAGIC FOR ALL.
The concept store is planned to be located in UNIQLO[UNIQLO, the world's largest flagship store, the 5 floor of the flagship store of UNIQLO SHANGHAI, Shanghai.
At the same time, the world's flagship stores and large stores in UNIQLO[UNIQLO of the world will also create a new MAGIC FOR ALL area to provide Disney, man Wei and Star Wars theme products.
In the spring of 2016, UNIQLO[UNIQLO will also open the first shop in the southeastern United States at Disney Springs, Lake Buena Vista, Lake, Florida.
This flagship store will provide MAGIC, FOR and ALL selection products for men, women and children in the fantastic and wonderful atmosphere of Disney.
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