Fashion In The Old Factories, HONO2015, Autumn And Winter.

The fashion industry has always been unable to settle in the season, just entering the August.

They launched 2015 autumn and winter blockbusters, Dior went to Normandy, Miu Miu went to the streets to find inspiration.

As the leader of Chinese women's wear brand, HONO, who is now the leader of the Chinese dress brand, has gone against the way. It has come to the waste factories with the new products of the experienced designers, and tries to depict the fine and elegant 1940s in the broken walls, while appreciating the "new old doctrine" in the other ages, and appreciating the self life.

In the eyes of the world, in 40s, materials were scarce and people were in panic. War made life lighter than hair, and fashion was impossible.

But in fact, for the fashion industry, the 40s away is a Nirvana era. It is also an era advocating "self life". It deliberately emphasizes exquisite, charming, magnificent, and outstanding personality stars, and goes to the ordinary students who pursue freedom and independence. Their costumes are very accurate in interpreting the essence of the combination of Chinese and western in 40s.

This is the fashion idea of HONO, which combines the western romantic fashion with Oriental women's implicit elegance.

To this end, Hun HONO's autumn and winter blockbuster is a tribute to the impeccable elegant modern age and brings people to the golden age of elegance and strength.

Succession International

The new original style is combined with the elegant and implicit style of Chinese women. HONO creates a unique fashion culture with its unique superior materials, exquisite workmanship and elegant classic style.

In the past thirty years, he's low-key luxury and black and white classical style are still popular among the people.

HONO has always been good at taking the concept of modern women's life as the foundation, and has always been keen on colliding with pop culture. The waste factories have always had an indissoluble bond with art, and do not say that many creative parks choose to play in the abandoned factories. Many celebrity celebrities also love to look for new bright spots under the background of mottling and mottling walls.

In the desolation, the rich and superior inner world of intellectual women is also seen. In mottling and dilapidated, the feminine implication and elegance are more easily revealed.

And the implantation of art makes the rough texture of the aged concrete wall become vivid.

Who has said that inheriting classics is not invariably conservative, but is constantly innovating and breaking through with the development and changes of the times.

The old factory that reinvigorated itself is still in the modern elegance of 40s. HONO has not only interpreted the fashion in the waste factory, but also brought more fashion choices to modern urban women in the new season. The fabric that breathes and the brighter design is more unique.

Coming to everyone, every modern woman can find a poetic, natural and wonderful "self life" in a busy city.