In The Sea World, "No Wonder" Taobao Released The Ten Year Report Of Hai Tao.
Recently, Taobao bought and released the world.
Ten years report on Hai Tao
"To show the history of Chinese sea consumption changes, and to analyze the Chinese people's preference through the big data.
Among them, 99.99% of China's seafood orders to Iceland are buying cod liver oil. In the South African sea, 100 yuan per flower cost 49.7 yuan to buy grass paste.
At home, Beijing people love the sea air purifier; Shenzhen people like to buy biscuits; Daqing people buy the most is the dress...
Today, the sea is out of the world.
Different cities have preferences.
According to the data, which is the most popular city in the world, Shanghai has the top ten of the latest sea rush cities, accounting for 12% of the total number of pactions. Beijing followed closely, accounting for 11% of the total number of pactions, followed by Hangzhou, Guangzhou, Shenzhen, Chengdu, Nanjing, Wuhan, Tianjin and Suzhou.
At the same time, more and more consumers of three or four tier cities join the army.
What's interesting is that different cities have different tastes.
Big data statistics found that the Shanghai people sea Amoy chocolate, sweets and perfume ranked the first in the country; the number of Beijing people's sea air purifier is far ahead; Shenzhen people are "eating goods", the number of imported biscuits is the largest in the country; Daqing people are the most fashionable; the most popular commodity is the dress; Qigihar and Hulun Buir people are the most punctual, watches are the largest consumption products of them;
Love exotic products
The year 2015 was a year of vigorous growth. In the first half of the year, the number of newly released Hai Tao accounted for 28% of the total population, much higher than that of previous years.
Hai Tao consumers scour out the most distinctive products from different countries, such as Iceland's cod liver oil, German water purifier, Portuguese handkerchief paper, Brazil propolis, Vietnamese durian biscuits and so on.
Of course, in addition to the pursuit of individuality, there are also similarities: more than half of the consumers have bought beauty makeup and skin care products.
Big data analysis shows that there are many characteristics of the consumers.
"Rookie" loves beauty, "old hand" is to eat goods, and mother is the strongest "sea fighter".
Because of the large number of mothers, milk powder and maternal and infant products occupy nearly half of the top ten list of the most popular seafood brands.
Sometimes,
Hai Tao
The consumption hot spots will follow hot events.
For example, during the APEC meeting last year, Russian President Putin presented a mobile phone to China's president Xi Jinping, Yota, and then the Yota Taobao index surged 40 times.
Another example is the hand painted coloring book created by Johanna Basford, a famous illustrator in Scotland, which has been rapidly spreading in social networks and TV dramas.
In June of this year, 3 pure alpacas, which were certified by the alpaca Association and had more than three generations of blood certificates, were robbed in 2 seconds.
The highest fever in the United States and Japan
Early in the morning, starting from the pillow Napattiga Thailand latex pillow, use Italy's Marvis toothpaste to brush your teeth, pick up the Danish PO cup, soak up a cup of Malaysia old street coffee......
This is already the scene of many fashionable people's real life, and it is Hai Tao who set up this scene for them.
According to the data released by Taobao global purchase, from 2005 to the present 10 years, the sea map has been expanded every year, and its footprint has exceeded 100 countries and regions. At the same time, there are over 2 million items in the sea.
In the early days of Hai Tao, China's Hongkong and Macao were the most mainstream.
Purchase
However, at present, Hai Tao has covered Japan and South Korea, North America, Europe, South Africa and other countries and regions.
So many countries and regions, where do consumers like to buy most goods?
Taobao ranked the highest in the world, followed by China, Hongkong, Germany, France, China, Taiwan, Australia, the United Kingdom, Denmark and other countries.
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