Shen Dong Olympic Success Made The Outdoor Clothing Brand Start To Stir Up.

Obviously, Shen Dong Ao's success made the outdoor clothing brand start to stir up.

Recently, many clothing brands such as Pathfinder have been eager to win the ice and snow era.

Industry experts say that the success of the Winter Olympic Games will be a new outbreak point for the outdoor garment industry.

After that, there will surely be more brands to take advantage of marketing, improve brand awareness, and excavate the rising market of ice and snow products.

"Second speed" to seize business opportunities

YOUNGOR's response in this area can be described in terms of "second speed".

It is reported that International Olympic Committee chairman Bach announced that Beijing won the right to host the 2022 Winter Olympic Games. In a few minutes, YOUNGOR launched the 2015 YOUNGOR Winter Olympic special edition shirt at the official micro speed.

This shirt is made of Oxford fabrics, shirts and snow skiers and snowflakes.

And announced the simultaneous sale of online and offline, the global limit of 2015.

Layout outdoor products

With the success of Shen Dong Ao, outdoor ski suit is more popular.

Focus on

They design 8 to 9 ski suits every year, and now their design team is stepping up the design of ski suits this winter.

At the same time, more companies and institutions have been laying out a platform for sports exhibitions, sales and commerce, so that the ice and snow sports equipment will have more opportunities to appear.

Obviously, no one wants to miss this feast at the Olympic Winter Games.

Sheng Faqiang, chairman of the Pathfinder group, once said publicly: "the growth rate of China's outdoor industry has declined over the past few years, which was 13% last year.

If the Winter Olympic bid is successful, it is likely to return to the 20% growth rate in a few years.

Now the hosting of the Winter Olympics has been settled, and the Pathfinder also started the ice and snow project.

Planning is one of the important product lines of the company.

It is understood that Pathfinder

At present, there are related products such as ski wear, ski pants, ski glasses and so on.