China Textile City Brand Clothing Market Officially Launched

Recently, the China Light Textile City's famous clothing market will be officially listed on the core business circle of China Light Textile City, the intersection of golden Keqiao Avenue and Conan Avenue. This area, composed of 17 thousand square meters and 1.3 kilometers of European classical style building blocks, will become the largest comprehensive clothing market in East China in June. It is understood that the project invested 1 billion 200 million yuan.

It is the hearts of Shaoxing people that hate cloth is not a good garment. China's textile and apparel market positioning, clothing wholesale, radiation throughout the country, after the completion of the market, this knot can be lifted, Keqiao is not only the fabric production and sales base, will also become the clothing production and sales base. Yesterday afternoon, He Guoxing, chairman of the Zhejiang Yue Ming Xiang Group Co. Ltd., returned to Vietnam.

He Guoxing, a native of Shaoxing, sold cloth and sold clothes in the early years. Later she started business in Florence, Italy, and was familiar with the whole process from fabric to clothing brand. It is precisely because of these experiences that he regrets the historical regret that China Textile City does not want to make clothes. After going back to his hometown, he launched an investigation and found that China's textile city has developed many advantages in terms of weather, land and human resources, and decided to integrate all sources of resources so as to help the textile city realize its three venture.

　　 Textile City It is the largest textile industrial cluster in the country. No matter the designers in Sijiqing, Hangzhou or Guangdong's clothing enterprises, they often come to Keqiao to buy Fabrics. He Guoxing helped them figure out an account: according to a garment enterprise, daily production of 60 thousand sets of clothing calculation, the headquarters of the She Zaike bridge ratio in Guangdong, each day can save 180 thousand yuan of raw material costs, logistics, rent and other costs can also be greatly reduced. In the subsequent investigation, he found that many garment enterprises and designers in Guangdong, Hangzhou and Sijiqing were moving to Keqiao.

In recent years, Printing and dyeing enterprises in Keqiao Gathering and developing is a rare opportunity for He Guoxing. "A lot of idle factories can be used to design and produce imported clothing brands. This industry is free from pollution and can be seamlessly linked to the textile industry before us." He Guoxing said.

The development of garment industry is inseparable from creative design. In recent years, the creative industries in Keqiao have begun to take shape. This year, China Light Textile City began its three undertaking. All this, in He Guoxing's view, is a rare historical opportunity. He said that if we can introduce and gather students of fashion design major to start business in Keqiao, including some foreign designers, the clothing industry chain in Keqiao will gradually improve. The extension from cloth to clothing will no longer be just a dream, but a real starting point.

According to the plan, the famous clothing market will become the largest wholesale market in East China. Other markets will have this market. Starting late, the starting point will be relatively high. At that time, the largest T show in the market will be set up, and the O2O operation mode will also be implemented to help the garment brands to enter the national and global markets.

As one of the key projects of China's textile city's three pioneering work, the famous clothing market with a total investment of more than 1 billion 100 million yuan will undoubtedly promote the upgrading of Shaoxing's light textile industry, and improve China's textile city from its denotation and connotation. Management pattern To realize the integrated operation mode of fabric production, brand design and clothing marketing.