Pathfinder Opens Up Snow Industry And Actively Seeks Additional Profits.

The Winter Olympics will become a guideline for the development of sports outdoor industry in China.

The Pathfinder announced that it would set up a joint venture to carry out layout and development in the field of ice and snow sports, and speed up the construction of new business.

Meanwhile, the first half of this year's performance showed that the growth rate of Pathfinder's business income has dropped to 8.61%, and the growth of traditional shoes and clothing products has also dropped to single digits.

At present, the Pathfinder brands include ski wear, ski pants, ski glasses and other related products. The company's outdoor business group mountaineering Division has also made ice and snow product lines one of the key development lines in the future.

It is understood that foreign brands account for more than 85% of the market share of skiing equipment in China.

For beginners, a complete set of professional junior equipment costs about 7000-8000 yuan.

The announcement said that in order to fully grasp the opportunities for the rapid development of the ice and snow sports industry in China, the Pathfinder holding group Limited by Share Ltd (hereinafter referred to as "Pathfinder") plans to jointly establish the Beijing Pathfinder ice snow holdings development Limited (tentatively named) with the natural person Sun Bo.

Sun Bo, a natural person, currently controls the main business of the company in the field of new snow making technology and the production and sale of snow making equipment related to skiing, and the design and construction of snowfield.

In the first half of the year, the company achieved revenues of 676 million yuan, up 8.61% from the same period last year, and realized operating profit of 164 million yuan, an increase of 24.32% over the same period last year. The net profit attributable to shareholders of listed companies was 120 million yuan, an increase of 1.17% over the same period last year.

According to the revenue category, the growth of clothing and shoes has dropped to 6.52% and 8.48% respectively, while the growth of tourism services has exceeded 50%.

According to statistics, in the past ten years

The number of skiing rose from 3 million to about 13 million, and the participation rate reached about 0.4%, but the participation time was still only the level of the US in the early 70s of last century.

The successful bid of the 2022 Winter Olympics in Beijing and Zhangjiakou means that outdoor sports will gradually become an important part of the life of all sectors of the city.

What is worth considering is that the per capita disposable income of the United States entered the stage of 5000 dollars in the early 70s of last century. After that, skiing entered gold for ten years, and the number of people taking part in skiing increased rapidly to 50 million people's level. And the overall stability level reached 4%.

In June, the Explorer planned to raise money for 2 billion 100 million yuan

The six major projects are camping, ski and outdoor functions.

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Pathfinder said it would choose the right place to operate and operate ski resorts throughout the country. It plans to open the first ski resort in 2015, and rapidly expand the public ice and snow sports market, so as to provide effective support for the sustained and healthy growth of the company's long-term performance.