Eddadior Opens Its Flagship Store In Guangzhou To Enter The Chinese Market

France's Dior Group Co., Ltd.'s men's clothing brand EddaDior officially landed in the Chinese market in June 2015. The concept flagship store opened in Guangzhou in June 20th.

Designer Scott revealed that there will be a lot of Chinese elements on the EddaDior men's wear autumn and winter conference next month, on the one hand celebrating EddaDior.

Officially entering the Chinese market, on the other hand, it shows the unique oriental culture to the world.

At the same time, Mr. Zeng, general manager of EddaDior China general distributor, Guangzhou Yi Meng Trade Co., Ltd., said that the first more than 30 flagship stores in the country have entered the final acceptance stage and are expected to be unified online this autumn.

EddaDior men's wear is France Dior Group Co., Ltd.

Founded in 1945, the brand positioning high-end crowd, striving to provide fashionable and personalized fashion dress for the elite in urban struggle, so that clothing is in line with the city golden collar identity, so that the elite have more fashion choices.

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Giordano's profit in the first half of this year was 208 million yuan, an increase of 20% compared with the same period last year, reflecting the closing of deficit stores in key markets and the growth of same store sales.

The basic earnings per share is 13.2 cents, with an interim dividend of 12.5 cents.

The date of payment is September 25th, and the deadline for pfer is September 11th.

During the period, the net sales of the company amounted to 2 billion 736 million yuan, an annual increase of 2%. If it was fixed exchange rate, it increased by 5%.

Global brand sales increased by 2%, while same store sales increased by 6%.

I.T recorded a loss of 60 million yuan in exchange for the discarded renminbi, while another Hongkong fashion brand Giordano said that the depreciation of the renminbi would be more beneficial to its business.

Chairman Liu Guoquan pointed out that the company had about 1 billion yuan in cash, of which RMB accounted for 40%, but it was used for labor and operation purposes.

Liu Guoquan added that the cost of the company is more than RMB, but the goods will be sold in other Southeast Asian markets. Therefore, the depreciation of the renminbi will not only have no impact on the business, but will be beneficial.

Liu Guoquan revealed that in the third quarter of August 10th, the overall sales of the same store slowed to 3%, of which the mainland slowed from 10% in the second quarter to 6%, but Hongkong rose from 4% in the second quarter to 12%.

He has confidence in the second half of the business and believes that it can maintain the momentum of growth in the first half of the year.

Asked whether there was any downward trend in the rent in Hong Kong, he said that the rent has dropped in the past year, but I believe that the rent will be significantly reduced until the United States starts to raise interest rates in the fourth quarter.

Earlier, the company withdrew from the golden section of Tongluowan and other passengers. He pointed out that the company did not need to set up a flagship store in Hong Kong. It means that the rent of the lot should drop by more than one-third from the current level before considering the re entry into the lot.

He continued that the company had closed some of the high rental and loss shops in Hong Kong, and there was no further closure plan.